Stephania Schirru is founder and CEO of Dynamically Branded. She is a Marketing and Public Relations Specialist, who helped various lifestyle and fashion brands reach the next level. If you like what you read follow her on social media @MsLally9 and keep up with her next adventure.
Over the past 10 years I have worked for and with several brands such as Curls, Shea Moisture, Swarowski, Google, Uber, Hennessy, NYFW, Coca-Cola, Omni Hotels, Stila, Covergirl etc. I’m always being asked the question of how to receive sponsorships from brands. Some people wonder why brands don’t want to work with them or what they’re doing wrong with their pitching approach.
Here some pointers why brands don’t want to work with you:
You don’t bring anything to the table: Whenever you approach a brand you have to make yourself interesting to them. What’s special about you? How will you help them make a sale or increase their popularity? Do you have an engaged audience? Do you create original or creative content? Do you have a unique perspective or a one-of-a-kind look? Are you involved with an event that could touch many potential customers in one sweep?
You don’t target their target demographic: Let’s say for example you want to approach a premium brand but have only been promoting and working with lower end brands it’s very unlikely you will get a deal with that higher end brand.
You’re unprofessional: The first impression counts whenever you are trying to contact brands. Always approach a brand with professional pictures, a media kit, highlights of what makes you special, and your specific value proposition. Also, clean up your social media since these channels will be the first ones they will check out. No brand wants to see an endless collection of selfies, you turning up in every other picture, or captions with foul language. They want to see that you will actually represent a brand and make them shine in the best light.
You’ve been going hard for their competition: Even if you approached a company professionally and did everything right your proposal might still be rejected due to prior strong advocacy of a competing product. So you either have to let some time pass between the competitor and the new brand or take those posts off .
I hope this helps if you don’t know how to create a media-kit or a value proposition in your pitch feel free to send me an email firstname.lastname@example.org and I will give you advice.
Many soon to be mothers think they’re lives are over once they give birth. But this doesn’t have to be the case. There are many women out there still pursing their dreams. Also, just because you are pregnant or a mom doesn’t mean that you can’t dress up or do things to make you feel better. Yes, you will have to make adjustments to your life but life goes on. I’m dedicating this to all the moms out there working hard making things happen.
Here are the moms I love following on social media. One of my muses finds very unique vintage pieces and puts a modern twist to them, the other one goes for a very chic and classy look whereas the last one masters wearing pants with an oversized very polished look. Do they look like this every day? Probably not, but they can be an inspiration to step up your fashion game every once in a while.
Can’t wait to see you all slay this season, feel free to tag me on social media @MsLally9 and I will feature you in my next inspirational style post!
We live in a day and age where we are over-flooded with information. There is so much unnecessary, meaningless and simply dumb content out there. It becomes increasingly difficult to filter through all this clutter. Then, add the fact that we are addicted to our phones. I can literally do everything with the touch of a button on my phone. After talking to some of my friends and other entrepreneurs I became aware that I am not the only one suffering from anxiety. It’s actually very common. Anxiety is different for everyone but for me, my mind was constantly racing or went off the deep end by creating worst-case scenarios that are highly unlikely to happen. It is literally a downward spiral of worry followed by insomnia. Luckily I’ve never faced depression but anxiety could lead to that. I have learned my triggers and I found ways to prevent anxiety before it even arises:
Turn off Alerts on your phone and desktop: Having your thought process constantly interrupted, checking your email and social media after every alert adds to the unnecessary clutter. Studies showed that people spend on average two hours per day on social media, which is beating the time we spend on eating food, some teens spend up to 9 hours daily (Social Media Daily)! Crazy right? One of the reasons behind it is that a social media like creates dopamine in your brain, a chemical associated with pleasure (Business Insider). To prevent wasting precious time on emails and social media, it is way more efficient to set two times throughout the day to check your emails and answer them in bulk instead or going into your inbox everytime you get an alert. Same goes for social media. If it is part of your marketing strategy, schedule your posts through automation (e.g. Hootsuite) and spend 30-45 mins/day interacting with your audience during your peak time which can be determined by paying attention to your analytics.
Don’t answer your phone after certain hours: As a publicist, I try to be available as much as possible for my clients. I used to answer questions at all times and they got used to it. Those late night phone calls and texts never were real emergencies and could have waited until the next day. Since then I made it a rule that after 9pm I won’t respond to anything business related unless we have an event, travel, or major interview lined up for the following day. I often don’t answer my friends after hours either. This really helped me gain more peace, increase my rest, give my brain time to wind down as well as enjoy the time with loved ones and friends much more.
Meditation: This element was crucial to my new lifestyle and added so much peace to my life. It doesn’t only help me calm down and escape from my hectic life, but also helps me think clearer and focus on the important things in life. I use the Inscape App which offers guided meditations for different life moments such as more vitality, reducing stress, better sleep at night, increased focus etc. They also have a physical location in NYC so everytime I’m in NYC I try to attend at least one class. Totally worth it especially after a hectic event such as New York Fashion Week. I often meditate and take deep breaths throughout the day when things are starting to pile up.
Switch your phone to airplane mode at night: Not only does this reduce radiation your phone exudes it also brings more tranquility to your life when you don’t see all the popups on your phone when you wake up. Another rule I implemented is to not check my phone the first 30-45 mins after I wake up. This helped me to fully enjoy my breakfast, morning cuddles with my boo and be more present overall. Because I know once I turn on my phone it’s over and it will be hard to get some time to myself.
Be grateful: I wake up every day finding at least 3 new things I am grateful for in my life. Waking up with a grateful mindset sounds simple but it has improved my overall happiness so much and it also significantly reduced the times I compare my life with others, which had often lead to stress and unnecessary pressure I placed myself.
I hope this helped you out a bit. Take time to be present, smell the roses when you take a walk and don’t look at your phone when you’re out for dinner. Who knows maybe you’ll take my tips to heart. If so, please email me about it email@example.com.
I would love to hear if any of you suffer from anxiety and what you do to overcome it.
This is for all my America’s Next Topmodel fans! Yes, the one and only Tyra Banks will come to Dallas and she is not coming alone, she’s bringing her fierce mother Carolyn London with her, who was co-writer of her latest book “Perfect is Boring“. They are both coming to the Wyly Theatre on Wednesday, April 11 at 7:30pm.
“Tyra Banks and her mother, Carolyn, get raw, real and cray-in-a-good-way as they share what they’ve learned on Tyra’s journey from insecure preteen to supermodel and entrepreneurial powerhouse.” (ATTPAC)
About Tyra Banks:
Tyra Banks is the supermodel, super entrepreneur, and super CEO of our time. As an original Victoria’s Secret Angel, the first African American model to be featured on the cover of the Sports Illustrated swimsuit edition, and the creator/executive producer of one of the longest-running competition shows, America’s Next Top Model, Tyra has made it her life’s mission to expand the definition of beauty and empower women worldwide. In 2012, she graduated from the Owner/President Management program at Harvard Business School and now teaches personal branding at Stanford University’s Business School. (Tyra Banks)
Tickets to see the power duo can be purchased here. Each ticket will include a signed copy of “Perfect is Boring”
Subscribe to our newsletter for a chance to win a ticket to see Tyra Bank and her mother. Winner will be announced April 10th.