Why Brands don’t want to work with you

Over the past 10 years I have worked for and with several brands such as Curls, Shea Moisture, Swarowski, Google, Uber, Hennessy, NYFW, Coca-Cola, Omni Hotels, Stila, Covergirl etc. I’m always being asked the question of how to receive sponsorships from brands. Some people wonder why brands don’t want to work with them or what they’re doing wrong with their pitching approach.

Here some pointers why brands don’t want to work with you:

  1. You don’t bring anything to the table: Whenever you approach a brand you have to make yourself interesting to them. What’s special about you? What will you help them make a sale or increase their popularity? Do you have an engaged audience? Do you create original or creative content? Do you have a unique perspective or a one-of-a-kind look? Are you involved with an event that could touch many potential customers in one sweep?
  2. You don’t target their target demographic: Let’s say for example you want to approach a premium brand but have only been promoting and working with lower end brands it’s very unlikely you will get a deal with that higher end brand.
  3. You’re unprofessional: The first impression counts whenever you are trying to contact brands. Always approach a brand with professional pictures, a media kit, highlights of what makes you special, and your specific value proposition. Also, clean up your social media since these channels will be the first ones they will check out. No brand wants to see an endless collection of selfies, you turning up in every other picture, or captions with foul language. They want to see that you will actually represent a brand and make them shine in the best light.
  4. You’ve been going hard for their competition: Even if you approached a company professionally and did everything right your proposal might still be rejected due to prior strong advocacy of a competing product. So you either have to let some time pass between the competitor and the new brand or take those posts off .

I hope this helps if you don’t know how to create a media-kit or a value proposition in your pitch feel free to send me an email sschirru@dynamicallybpr.com and I will give you advice.

XOXO,

Dynamically Branded

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Smith II “SS 17” Collection inspired by Police Brutality

Charles Smith II, the visionary and creative mind behind Smith II, did not cease to push the envelope with his latest “Do Not Touch” collection for the Spring/Summer 2017 season. We simply can’t put this artist in a box, every time I think I figured him out he comes up with something new. A new message, new lines, new accessories, new colors and new materials.

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Photo Credits: Demarcus Mitchell

Let’s start with his new message:

His latest collection was inspired by the on-going incidents of racism and police brutality against the African-American community. But his message goes even deeper as to holding our personal space which is often taken for granted at a high value. When we read “Do Not Touch” we automatically take a step back, pay more attention and become more respectful. Smith II wants his clients to feel untouchable when they wear his clothes, not in a cocky way, but in a more individualistic matter. The ultimate goals is to eliminate the necessity to fit in or yearning approval from others.

Charles Smith II practices what he preaches, because he sure doesn’t care about what others think of him by now. His confidence wasn’t a given but instead developed while overcoming a myriad of obstacles ranging from financial hardships to being burned by people in the industry.

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Photo Credits: Demarcus Mitchell

During the runway presentation I loved seeing denim skirts, chokers, asymmetric jackets, lace capes (my favorites) and two piece ensembles. I was also impressed by the color range utilized, we have been used to primarily blacks and whites by Smith II but this collection also included yellow, red and a lovely burgundy.

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Photo Credits: Demarcus Mitchell

Watch the finale walk here:

Do Not Touch raised awareness on socio-political issues and pleased our eye with ready-to-wear fashions while raising funds for DISD scholarships. His audience was so diverse showing that we ALL can come together for a great cause regardless of ethnic, social, economic or political background!

Bravo Charles! Well done!!!