(Written by Rachel Wedge) So far, 2020 has been a year of unpredictability, transformation, and unity. The fashion trends have reflected these words and will continue to do so as we transition into the fall… More
I’m so excited to announce that my First Online Fashion Marketing Course is LIVE!!! It’s titled ELEVATE YOUR FASHION BUSINESS IN 60 DAYS and you can register HERE. If you’ve been reading my posts you know that I’ve hinted at a course launch for a few months now. I’ve had the curriculum finished in August of last year but with caring and raising a little human I had to figure out Mommyhood first and business later. Thanks to my Partners in Crime at Fashion Mingle we went live yesterday and the course is open for registration. But Hurry there are Only 10 spots Available!!!
I’ve been in the Fashion Industry for over 6 years and met so many amazing designers. Unfortunately, 90% of them either quit, struggle or go back to their 9-5 because they can’t live off their passion. I know that many of them have a difficult time with marketing and business administration yet can’t afford to hire a professional in that area. Consequently, I wanted to create a course that teaches them just that. You will learn how to find and reach your target market, how to create social media content, the best ways to start dressing celebrities, how to plan and host a successful fashion show and much more.
I’m also aware that networking is crucial in the industry, as a bonus I will share my resources and contacts with my class. I will offer weekly one-on-ones to solve business challenges and have live sessions with celebrity stylists and fashion show producers. This will also educate the class about fashion marketing practices, so when the time comes to hire professionals they know what these experts should be able to deliver. I think sharing knowledge is very powerful and if you can learn from me and avoid mistakes my clients and I made you will elevate faster to the next level and have a greater chance to become Million Dollar Businesses as well. This course is for Fashion Designers, Retailers, E-commerce Boutiques, Accessories Designers, and Wardrobe Stylists.
So if you’ve been struggling to find clients, are miserable in your 9-5 or simply don’t know how you can turn this passion for fashion into a profitable business. Register at ElevateIn60days.com
Of course like, share, and comment and feel free to send me a personal email at Sschirru@dynamicallybpr.com with any questions you might have!
Do you feel like you’re stuck and not leveling up to your full potential? Are you tired of still being in the same place you were over a year ago or even longer? Sick of low or non-existing sales? Are you finally ready to make a drastic change to reach your goals? Then this post is for you!
When my clients and myself started taking these 3 steps, we saw exponential growth in clients, sales, productivity, motivation, network.
1. Invest in your Business: That means, allocate funds towards a professional website, a real logo, labels, packaging, a storefront/showroom, etc.. Hire professionals to do what you can’t. If you’re a fashion designer, hire models and a great photographer to capture your collection. Employ someone in charge of just sales & marketing, hire an accountant that keeps up with your business finances. This will free up your time and allow you to focus on designing and the bigger picture of your business goals. If you’re a busy stylist who can’t keep up with social media hire someone to manage it. Invest in your education via classes and webinars. The Fashion World is one of the fastest-changing industries, it’s very challenging to stay abreast of all the changes and trends. But thanks to the internet you can attend online classes, webinars, masterclasses, or even get certified in areas such as social media, fashion marketing, Fashion Business Management, etc. without having to leave the comfort of your home. Hootsuite Academy and Fashion Brain Academy offer great courses and so do Fashion Institutes. I personally will offer an online class on Nov 6th for Fashionpreneurs that are serious about taking their business to the next level but can’t afford to hire a marketing professional yet. You can REGISTER HERE for it.
Once you enhance your expertise you will be better prepared to cater to your clients and understand the ecosystem of the fashion industry. There is also financial gain in offering a superior product/service, the more qualified you are the more you can charge. Another benefit of investing in your business is that you come across more professionally and your audience will take you more seriously.
Also, invest time in reading about the Fashion Industry. I created a habit of reading Fashion Newsletters before I get started with my day. The ones I recommend are Business of Fashion, WWD, Vogue Business, and PR Couture. See those line items as investments in your business that will pay off in the long term and enable you to reach higher levels. If you’re not willing to invest and believe in yourself why should others?
2. Be Consistent: Your quality of work needs to be consistent with all clients, products, events, etc. This will establish your reputation, create accountability, and build your brand identity. Be consistent in the quality and frequency of the content you put out on social media and online. Don’t just post to post but instead add value for your audience. Also, consistency is the only way to measure if a new strategy is working or not. Be consistent in your leadership as well. If you say you only care about results and not how your employees achieve them you can’t start micro-managing them all of a sudden. It is said that it takes 21 days to form a new habit, so when trying something new try to maintain it for at least 21 days.
3. Surround Yourself with Positive Energy: There is nothing more draining than being around negative people that suck the life out of you. Surround yourself with like-minded go-getters who will motivate you to keep going and to level up. If you don’t have any friends that are part of the entrepreneurial lifestyle join groups or attend conferences. Great groups to join are FGI, DIFFA, your local Entrepreneurship Center, Start-Up Fashion, and Fashion Mingle. There are additional programs such as GC4Women, Tory Burch Foundation, The SBA, and Accelerator Programs such as Y Combinator, that provide small businesses with mentorship, consulting, and funding opportunities.
I would love to hear from you. What do you struggle with the most in your business? What’s holding you back? Which investments are difficult to make in your business? Or which step(s) mentioned in my post would you like to implement next? You can comment below or email me at Sschirru@dynamicallybpr.com.
Are you looking for free press or for that extra boost on social media? Then dressing a celebrity might be your next big move. But how do you make that critical connection? You can try to contact them directly with a DM but from my experience, this has never worked. Not because celebrities aren’t interested but simply because they receive way too many messages to filter through what’s legit and what’s not. It’s more effective to contact the person in charge of dressing them, usually their stylist or assistant. Most celebrity stylists list their email address or agent’s email address on their social media profiles. If you can’t find an email you can DM them briefly asking professionally for an email address to send your latest look book or work sample. If you don’t have any luck with your DM or email you can always try to get in touch with the celebrity stylist’s assistant, as most experienced stylists have a team of other stylists around them.
The most effective way to get in touch with celebrity stylists is to simply be in the same space as them. Many celebrity stylists attend fashion events, host workshops, or speak on industry panels. There is no better way of initiating contact than in person so bring your business cards, wear one of your creations and introduce yourself. Boom! The first contact has been made.
Now it’s time to cement the connection. Don’t let more than 72 hours pass before following up. Introduce yourself, remind them of how you met and include a message about your interest in collaboration on upcoming projects by providing garments (bonus points if you know what project or event you would like to help with). Include one strong photo in the body of the text and then attach your look book. If your look book is too large try to compress it or create a Google Drive or Dropbox link instead.
Make sure to do your research about the stylist’s clientele and style. Don’t email an exclusively female wardrobe stylist a men’s look book or pitch winter clothes in the summer time. If you know that a particular celebrity loves to wear very fitted dresses, I wouldn’t propose a wide-legged oversize pantsuit.
Remember timing is of the essence. What are some events your collection could be leveraged for? Any award shows, galas, premieres, or product launches coming up? Get on the stylist’s radar weeks before or create a special design for the celebrity if your chances are high for being pulled.
Now that you’ve got the stylist’s interest here are some important things to remember before facilitating the pull:
1. Make sure your garments are dry-cleaned and cleanly sewn (cut off any loose threads, tighten up loose buttons and beads, etc.)
2. Have the stylist fill out a pull request form with all his info, credit card, ID, which items pulled, when they will be returned, etc. (A stylist pull request form is a legally binding contract that documents every detail of the pull)
3. I highly recommend charging a refundable deposit at least the first time. I had an incident where I received a pull request form and when the stylist didn’t return the garments, the credit card declined because I was given an invalid card number. I definitely learned my lesson. Most legit stylists receive decent budgets from their clients so a deposit shouldn’t be a big deal. If it you get any pushback, I would consider this a red flag.
4. I always ask for a shipping account number if the stylist doesn’t come to pick up the garments
5. Follow up to see if garments have been received and if they worked out. If they so, ask for pictures for your personal portfolio.
6. When you receive the garments back verify, they are in good condition before refunding the deposit.
If you’re more interested in celebrity pulls, need a sample stylist pull request form, a sample email, or more info about fashion events to attend to connect with celebrity stylists. Sign up for my upcoming Fashion Marketing Class “Elevate your Fashion Business in 60 Days” in collaboration with Fashion Mingle. You will receive an email you when the class is live.
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It’s another hot summer and as a new mom I want to be stylish yet practical at the same time. Anything that saves me time and makes me feel great will become my top picks. Below my top three Must-Haves this summer:
- Fanny Packs are simply amazing and much more practical than purses. As moms, we mostly only have one hand free because we are either carrying a baby, pushing a stroller or doing something else. Fanny Packs make it so much easier to search for essentials. Whether it’s a chapstick, baby snacks, or credit card. On top they don’t make your back hurt or mess up your posture. These mini bags accessorize most outfits and are en vogue at the moment. You can find really cool ones at Missguided just search for Fanny Pack and you’ll find different options. Use code “Have50” for 50% off EVERYTHING$!
2. Mink Eyelashes are super durable, high quality and give you that Wow Factor at a blink of an eye. Another undoubted advantage is that you won’t have mascara running down your face in this heat. As a supporter of Women-Owned Businesses I love and recommend the Mink Lashes of the 400M Diva Collection created by Track Star Natasha Hasting. In the pic below I wear the style “Anchor Leg” for a natural look with a little drama. My followers and readers receive 15% off with code “June15”.
3. Black Girl Sunscreen is a sunblock made for pigmented skin. Unlike popular belief, YES black people need sunscreen as well. Your melanin might protect you from some UV rays but not all. Also, exposure to the sun will leave your skin dry and increase the chances of wrinkles. Since I’m all about ingredients I checked them out and the Black Girl Sunscreen is Fragrance, Parabens, Oxybenzone, and Octinoxate free and uses natural ingredients such as Avocado, Jojoba, and Sunflower Oil. Just rub it in like lotion and it dries clear, no nasty white residue anymore! We’ve been waiting for an effective sunscreen that doesn’t make us look like we took a dive into white power. Another plus is they have Black Girl Sunscreen for kids now too!!! If you sign up for their newsletter you’ll receive 20% off your first order.
What are your thoughts? Do you have any Must-Haves this summer? We would love to hear from you. So send us a message or comment below!