Being featured in a magazine doesn't only create brand awareness and exposure to new customers, but also builds the credibility of your business. You must be legit if a magazine decides to cover you! More people will start to follow you, your website traffic will increase, and you will become more relevant in your industry. Before attempting any media outreach make sure you have all your marketing assets in place. That ... view the post
Learn the 4 Secrets of Marketing
There is a reason why marketing is such an important element of a business. Without marketing, you won't reach your potential customers and consequently won't have a sustainable business. Successful companies invest on average 10-15% of their revenue into their marketing. Let's first define what marketing is: Marketing refers to the activities you implement to promote the buying of your product or services. Any ... view the post
How to plan Your Next Brand Photoshoot
“Proper preparation prevents poor performance.” I bet you can’t say that three times fast! But, it’s so true, being prepared for a photoshoot can be stressful and overwhelming. Let us help you; here is a quick how-to on planning your next photoshoot. Figure out why you want to shoot and decide on a goal: This shoot could promote an upcoming launch starring a few new fashion pieces. Maybe you want to show off a ... view the post
Fall Trends 2020
(Written by Rachel Wedge) So far, 2020 has been a year of unpredictability, transformation, and unity. The fashion trends have reflected these words and will continue to do so as we transition into the fall season. This fall, we want to showcase black designers and how their work and activism is transforming the fashion industry. Skirt Suits Although our office settings have been looking a little different ... view the post