6 Reasons You Should Become A Vendor At “The COSIGN Experience”

In previous posts I mentioned the importance of interacting with your customers and testing out your products. Vendor opportunities are great to test your product, collect feedback, gather email addresses, expose your product to the masses and most importantly make sales!

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In the following K.G. Graham from Cosign Magazine summed up 6 Reasons why you should become a vendor at the next The Cosign Experience taking place at the IQ Haus (1107 Dragon St,Dallas, TX 75207) on Sunday 07/16/2017:

  1. Brand Exposure. – As a vendor at #TheCOSIGNExperience, your brand will be exposed to our entire email database and following, via our social media channels, newsletter, digital platform, and event attendees. Your company will also be featured on the event’s website, as well as on COSIGNMag.com. Also, placing an item (sample, flyer, etc.) in our gift bags is another great way to leverage your sponsorship and get brand recognition.
  2. What other event couples a vendor booth with digital marketing? As a publication and marketing company, we help create brands and increase their online presence. The majority of events that offer vendor booths only include set up and recognition at the event, but when you become a sponsor at “The COSIGN Experience,” all vendors receive vendor booth set up, social media recognition via all of our channels, and content creation on our digital platform. Not only do you receive live event activation, but you also receive social media marketing. Great deal, right?
  3. Lead Generation and New Contacts. – Be sure to have some sort of lead generation system in place the day of the event, such as a sign up sheet. People will give you business cards and email addresses in exchange for a chance to win a great prize in a drawing, samples or even candy and other promotional item giveaways. You can use the emails you collect to add them to your company’s newsletter distribution.
  4. Build your social media and web content. – Content is key! Becoming a vendor at “The COSIGN Experience” is guaranteed to provide weeks full of content, if done correctly. We highly suggest bringing an assistant as your +1 to strictly capture social media footage for you. While you’re networking and describing your brand to potential customers, your assistant should be utilizing Instagram Live and Instagram Stories, Facebook Live, and capturing plenty of behind the scene photos, as well as posed photos of you and the attendees.
  5. New Clients. New Customers. New Business. – Not only are the attendees of “The COSIGN Experience” potential new clients and customers, so are your fellow sponsors and vendors! You can form new business partnerships at events, meet like-minded business professionals in complimentary businesses with which you share the same target market but are not in competition.
  6. Market Your Business Inexpensively. – We all know how much  marketing and advertising your business can cost. It can run hundreds or thousands of dollars to effectively advertise your company.  Spending less as a sponsor or vendor at an event is a much wiser investment that will bring a greater return on investment. Remember, you will be in the same room with hundreds of attendees who are your target market. By leveraging the event to your advantage, there will be no limit on your potential ROI.

For more information on becoming a vendor and/or sponsor email sschirru@dynamicallybpr.com! If you just want to attend the show for a night out with your friends please purchase tickets here.

Spread the good news with friends and family that are small business owners!!!

XOXO,

Dynamically Branded

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Don’t miss these Events this season

Readers and followers always ask me which events are worth attending and which are a waste of time. The events listed are also a great opportunity for network and connect with the movers and shakers of specific industries.

1. Pink Pumps and Paparazzi 7:

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Photo Credits: PPP7 Website

For seven years, PPP has revolutionized the standard fashion show with its wildly popular annual soiree. Utilizing innovative venues, community partners, bold entertainment and a unique mix of haute-couture and ready-to-wear looks, Pink Pumps and Paparazzi has created a one-of-a-kind style experience for Dallas and beyond.

When: April 23rd 2017

Where: Frontiers of Flight Museum 6911 Lemmon Ave, Dallas, TX 75209

Tickets: Click here!

2. House of DIFFA Arabesque:

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Photo Credits: DIFFA Dallas Facebook

DIFFA/Dallas presents House of DIFFA 2017. This extraordinary fashion experience provides an exciting mix of philanthropy, theatrics and DIFFA/Dallas’ legendary runway production for close to 2,000 Patrons enabling grants for HIV/AIDS service organizations in North Texas. This is personally one of my favorite events my dear friend and mentor Rhonda Sargent Chambers will produce the runway production and she has always been able to impress 2000+ guests.

When: May 6th 2017

Where: Omni Dallas, 555 S Lamar St, Dallas, TX 75202

Tickets: Here!

3. 8th Annual Emmitt Smith Celebrity Golf Invitational & Gala:

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Photo Credits: emmittsmith.com

“The Emmitt Smith Celebrity Invitational golf tournament and gala, presented by title sponsor Healthcare Highways, marks its 8th year of grand-scale fundraising to directly impact the lives of thousands of North Texas children, families and their communities. The fundraising activities will begin with a Friday Night Gala presented by Albertsons/Tom Thumb, led by Honorary Chair Faye C. Briggs and Event Chairs Carmaleta Whiteley Felton and Otis Felton, at the Omni Dallas Hotel.” (www.emmittsmith.com/) This will be a star-studded charity gala with plenty of entertainment for a great cause.

When: May 12 & 13, 2017

Where: Omni Dallas 555 S Lamar St, Dallas, TX 75202 & TPC Craig Ranch 8000 Collin McKinney Pkwy, McKinney, TX 75070

Tickets: Here!

4. Blavity EmpowerHer 17 Conference:

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Photo Credits: Blavity Newsletter

Blavity, one of the top media outlets for black creatives is hosting a two day conference for influencers, digital creators and  entrepreneurs. With the motto of “living your best life” this premier events will offer sessions that range from intimate AMA discussions, fireside chats, and finding your tribe. Attendees will have the opportunity to network with like-minded young professionals as well as absorb knowledge from speakers such as Necole Kane editor in chief of XO Necole who was formerly known as Necole Bitchie.

When: June 9 & 10, 2017

Where: Venue One, 1034 West Randolph Street, Chicago, IL 60607

Tickets: Here!

5. BET Experience 2017:

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Photo Credits: bet.com

Bringing together hundreds of thousands of fans, celebrities, and thought leaders, BET Experience and the BET Awards are a whirlwind celebration of culture. The BET Experience is a mix of music, entertainment, fashion and networking every Millennial will enjoy. Whether you party it up at the free live performances in front of the Staples center, absorb knowledge  during the celebrity panels in the convention center or enjoy the actual BET awards, this 4 day experience has been an extra-ordinary festival for the past 5 years.

When: June 22 – June 25 2017

Where: LA Live (downtown LA)

Tickets: Here!

I hope after reading this you will mark a couple dates in your calendar and maybe even travel out of town to absorb new impressions and fully embrace the industry you are passionate about! Please comment and share with others!!!

XOXO,

Dynamically Branded

Top 3 Marketing Trends to watch in 2017

After my own experience in the marketing world this yerand reading Kate Harrison‘s interview with Stacy DeBroff, CEO and founder of Influence-Central in Forbes magazine, these are definitely the Top 3 trends to watch/follow this year:

1. Experiential Marketing: Now more than ever customers want more than a great product or service, they want an outstanding experience. This is where companies have to get creative! I always love to shout out local companies that excel at this very task. My Event is The Bomb (MEITB) took the simple photo booth concept and turned it into a leaner operation physically as well as technologically advanced it with boomerang like GIFs that can be shared via social media and mobile phone. MEITB turns even the most boring party into a fun soiree.

My second example is Fluff Pop a gourmet cotton candy company that created an entire new experience with our good Ol’ cotton candy. They revamped an old school treat with a myriad of flavors (sriracha, lychee, mango just to name a few), reduced it to bite-size, and found different applications. One of those is utilizing the cotton candy as garnish for ice cream or fancy cocktails, as a sweetener for hot beverages or as a glow stick for fun parties. On top of all that Fluff Pop tastes delicious and I’m always happy to see them at parties :-).

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Different Flavors and Applicatinons of Fluff Pop. Photo Credits: Fluff Pop Instagram

2. Influencer Marketing: Consumers want to hear honest opinions from their peers or “Influencers” they value and trust. They want to relate to a real person not a supermodel or actress. Whether these opinions are always honest in another story… Especially fashion and lifestyle brands hire industry key players to promote their products. Companies that choose the right influencers (I posted here how to find the right influencer, scroll to 3.) tremendously grew their brands. Among those firms that successfully implemented influencer marketing are: Anastasia Beverly Hills, Fashion Nova, and Good American (sold $1 million in the first month). Khloe Kardashian is co-founder of Good American and she has not only utilized her high profile sisters Kim, Kourtney and Kylie to endorse her new denim line but also influential socialites, it-girls and curvy relatable women.

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Good American Squad. Good American chose brand ambassadors with great social media following. Photo Credits: Good American Instagram
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Good American Brand Ambassador and ANTM Winner Ashley Graham. Photo Credits: Good American Instagran

There is also a flip-side to this strategy unfortunately as some companies such as “Flat Tummy Tea” took their influencer program too far by overexposing their products. It has become very obvious that most of their influencers are paid to produce outstanding reviews. Consequently these type of firms lost credibility with many customers. If you have questions about influencer marketing feel free to email me or comment below.

3. Social Media: The power of social media in undeniable, it’s being used as a search engine for products & services and it re-directs the entire shopping process. In today’s day and age you can even conveniently shop directly off Instagram thanks to the Like2Buy platform and a new Instagram extension that is currently being tested with 20 retailers.

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Kate Spade’s Instagram Shop. Photo Credits: Kate Spade NY Instagram

Additionally, most customer service can be resolved on social media. Instagram, Facebook, Snapchat and Twitter also put pressure on companies on the flip side  customers feel empowered by it. There isn’t a single company on this planet that wants other customers to see a bad review or complaint. Therefore public complaints have to be dealt will diligently and fast. Media faux-pas such as pull of the latest Pepsi commercial starring Kendall Jenner shows just how powerful social-media has become over the past few years.

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Pepsi Ad starring Kendall Jenner. Photo Credits: http://www.mercurynews.com

It’s inevitable that social media has to be part of your marketing strategy nowadays. In order to successfully implement social media marketing your virtual image has to become consistent, super responsive and solve problems in a timely manner due to the simple fact of how people share and consume information in this technology advanced era.

Please let me know your thoughts or any questions you might have. This is a brief recap of marketing trends to watch/follow in 2017. I hope you enjoyed this read if you did like and share with family and friends!!!

XOXO,

Dynamically Branded

How to WOW Editors and Decision Makers

I don’t know how many emails I sent to buyers, editors, and other decision makers without receiving a response. Frustrated I started talking to people in my inner circle that held influential positions. After soaking up their recommendations and experiences my response rate sky-rocked and my clients were featured in major publications such as Harper’s Bazaar, Cosmo, E-News, Sports Illustrated and other. Here the key points I paid attention to:

  1. Time is Money: Editors and Dicision Makers have very little time to read emails until they move on to the overflow of messages landing in their inbox. Therefore you only have a few seconds to catch their attention and explain your argument. Keep intros short and get straight to the point (Who, What, When). Please don’t write a page long essay. No one will read that!!!
  2. Visuals: Ever heard the phrase “a picture is worth a thousand words”? I start my pitch emails with a strong, high resolution and professional picture. For example when I’m contacting buyers I include our best-selling items at the top of my email.
  3. Emphasize: Highlight and/or write in bold the most important things you want your reader to take away. Not only makes this reading your email easier but your audience doesn’t have to spend much time taking notes if your pitch is of interest.
  4. Think for the reader: As mentioned in 1. time is limited! Be concrete and tell a story. Avoid throwing out generalization such as “I have this amazing product you have to write about” instead paint a picture why your product is amazing and attach a cool yet unique story to it. Every magazine wants to write about something they have never heard of before. Every store wants to carry items that will fly off the shelves.
  5. Do your Research: You need to know who you’re writing to, most articles include the author’s name so make sure you address the correct person in your email. Find out topics and deadlines. If you pitch a summer trend for a winter issue your email will be deleted right away. If you have a great story but submitted past the deadline you might have missed out on a great advertising opportuniy.

I hope this will help you guys. If you need anyone to look over your pitch feel free to send me an email Sschirru@DynamicallyBPr.com.

XOXO,

Dynamically Branded