Don’t miss these Events this season

Readers and followers always ask me which events are worth attending and which are a waste of time. The events listed are also a great opportunity for network and connect with the movers and shakers of specific industries.

1. Pink Pumps and Paparazzi 7:

ppp7
Photo Credits: PPP7 Website

For seven years, PPP has revolutionized the standard fashion show with its wildly popular annual soiree. Utilizing innovative venues, community partners, bold entertainment and a unique mix of haute-couture and ready-to-wear looks, Pink Pumps and Paparazzi has created a one-of-a-kind style experience for Dallas and beyond.

When: April 23rd 2017

Where: Frontiers of Flight Museum 6911 Lemmon Ave, Dallas, TX 75209

Tickets: Click here!

2. House of DIFFA Arabesque:

17021491_1654781164533763_8464885296139507155_n
Photo Credits: DIFFA Dallas Facebook

DIFFA/Dallas presents House of DIFFA 2017. This extraordinary fashion experience provides an exciting mix of philanthropy, theatrics and DIFFA/Dallas’ legendary runway production for close to 2,000 Patrons enabling grants for HIV/AIDS service organizations in North Texas. This is personally one of my favorite events my dear friend and mentor Rhonda Sargent Chambers will produce the runway production and she has always been able to impress 2000+ guests.

When: May 6th 2017

Where: Omni Dallas, 555 S Lamar St, Dallas, TX 75202

Tickets: Here!

3. 8th Annual Emmitt Smith Celebrity Golf Invitational & Gala:

esci-healthcare-highways
Photo Credits: emmittsmith.com

“The Emmitt Smith Celebrity Invitational golf tournament and gala, presented by title sponsor Healthcare Highways, marks its 8th year of grand-scale fundraising to directly impact the lives of thousands of North Texas children, families and their communities. The fundraising activities will begin with a Friday Night Gala presented by Albertsons/Tom Thumb, led by Honorary Chair Faye C. Briggs and Event Chairs Carmaleta Whiteley Felton and Otis Felton, at the Omni Dallas Hotel.” (www.emmittsmith.com/) This will be a star-studded charity gala with plenty of entertainment for a great cause.

When: May 12 & 13, 2017

Where: Omni Dallas 555 S Lamar St, Dallas, TX 75202 & TPC Craig Ranch 8000 Collin McKinney Pkwy, McKinney, TX 75070

Tickets: Here!

4. Blavity EmpowerHer 17 Conference:

blavity
Photo Credits: Blavity Newsletter

Blavity, one of the top media outlets for black creatives is hosting a two day conference for influencers, digital creators and  entrepreneurs. With the motto of “living your best life” this premier events will offer sessions that range from intimate AMA discussions, fireside chats, and finding your tribe. Attendees will have the opportunity to network with like-minded young professionals as well as absorb knowledge from speakers such as Necole Kane editor in chief of XO Necole who was formerly known as Necole Bitchie.

When: June 9 & 10, 2017

Where: Venue One, 1034 West Randolph Street, Chicago, IL 60607

Tickets: Here!

5. BET Experience 2017:

28369-optimized_58ca20fb83d60
Photo Credits: bet.com

Bringing together hundreds of thousands of fans, celebrities, and thought leaders, BET Experience and the BET Awards are a whirlwind celebration of culture. The BET Experience is a mix of music, entertainment, fashion and networking every Millennial will enjoy. Whether you party it up at the free live performances in front of the Staples center, absorb knowledge  during the celebrity panels in the convention center or enjoy the actual BET awards, this 4 day experience has been an extra-ordinary festival for the past 5 years.

When: June 22 – June 25 2017

Where: LA Live (downtown LA)

Tickets: Here!

I hope after reading this you will mark a couple dates in your calendar and maybe even travel out of town to absorb new impressions and fully embrace the industry you are passionate about! Please comment and share with others!!!

XOXO,

Dynamically Branded

Top 3 Marketing Trends to watch in 2017

After my own experience in the marketing world this yerand reading Kate Harrison‘s interview with Stacy DeBroff, CEO and founder of Influence-Central in Forbes magazine, these are definitely the Top 3 trends to watch/follow this year:

1. Experiential Marketing: Now more than ever customers want more than a great product or service, they want an outstanding experience. This is where companies have to get creative! I always love to shout out local companies that excel at this very task. My Event is The Bomb (MEITB) took the simple photo booth concept and turned it into a leaner operation physically as well as technologically advanced it with boomerang like GIFs that can be shared via social media and mobile phone. MEITB turns even the most boring party into a fun soiree.

My second example is Fluff Pop a gourmet cotton candy company that created an entire new experience with our good Ol’ cotton candy. They revamped an old school treat with a myriad of flavors (sriracha, lychee, mango just to name a few), reduced it to bite-size, and found different applications. One of those is utilizing the cotton candy as garnish for ice cream or fancy cocktails, as a sweetener for hot beverages or as a glow stick for fun parties. On top of all that Fluff Pop tastes delicious and I’m always happy to see them at parties :-).

IMG_6940 (1)
Different Flavors and Applicatinons of Fluff Pop. Photo Credits: Fluff Pop Instagram

2. Influencer Marketing: Consumers want to hear honest opinions from their peers or “Influencers” they value and trust. They want to relate to a real person not a supermodel or actress. Whether these opinions are always honest in another story… Especially fashion and lifestyle brands hire industry key players to promote their products. Companies that choose the right influencers (I posted here how to find the right influencer, scroll to 3.) tremendously grew their brands. Among those firms that successfully implemented influencer marketing are: Anastasia Beverly Hills, Fashion Nova, and Good American (sold $1 million in the first month). Khloe Kardashian is co-founder of Good American and she has not only utilized her high profile sisters Kim, Kourtney and Kylie to endorse her new denim line but also influential socialites, it-girls and curvy relatable women.

FullSizeRender (15)
Good American Squad. Good American chose brand ambassadors with great social media following. Photo Credits: Good American Instagram
FullSizeRender (16)
Good American Brand Ambassador and ANTM Winner Ashley Graham. Photo Credits: Good American Instagran

There is also a flip-side to this strategy unfortunately as some companies such as “Flat Tummy Tea” took their influencer program too far by overexposing their products. It has become very obvious that most of their influencers are paid to produce outstanding reviews. Consequently these type of firms lost credibility with many customers. If you have questions about influencer marketing feel free to email me or comment below.

3. Social Media: The power of social media in undeniable, it’s being used as a search engine for products & services and it re-directs the entire shopping process. In today’s day and age you can even conveniently shop directly off Instagram thanks to the Like2Buy platform and a new Instagram extension that is currently being tested with 20 retailers.

Kate Spade
Kate Spade’s Instagram Shop. Photo Credits: Kate Spade NY Instagram

Additionally, most customer service can be resolved on social media. Instagram, Facebook, Snapchat and Twitter also put pressure on companies on the flip side  customers feel empowered by it. There isn’t a single company on this planet that wants other customers to see a bad review or complaint. Therefore public complaints have to be dealt will diligently and fast. Media faux-pas such as pull of the latest Pepsi commercial starring Kendall Jenner shows just how powerful social-media has become over the past few years.

Kendall Jenner Pepsi Ad
Pepsi Ad starring Kendall Jenner. Photo Credits: http://www.mercurynews.com

It’s inevitable that social media has to be part of your marketing strategy nowadays. In order to successfully implement social media marketing your virtual image has to become consistent, super responsive and solve problems in a timely manner due to the simple fact of how people share and consume information in this technology advanced era.

Please let me know your thoughts or any questions you might have. This is a brief recap of marketing trends to watch/follow in 2017. I hope you enjoyed this read if you did like and share with family and friends!!!

XOXO,

Dynamically Branded

How to WOW Editors and Decision Makers

I don’t know how many emails I sent to buyers, editors, and other decision makers without receiving a response. Frustrated I started talking to people in my inner circle that held influential positions. After soaking up their recommendations and experiences my response rate sky-rocked and my clients were featured in major publications such as Harper’s Bazaar, Cosmo, E-News, Sports Illustrated and other. Here the key points I paid attention to:

  1. Time is Money: Editors and Dicision Makers have very little time to read emails until they move on to the overflow of messages landing in their inbox. Therefore you only have a few seconds to catch their attention and explain your argument. Keep intros short and get straight to the point (Who, What, When). Please don’t write a page long essay. No one will read that!!!
  2. Visuals: Ever heard the phrase “a picture is worth a thousand words”? I start my pitch emails with a strong, high resolution and professional picture. For example when I’m contacting buyers I include our best-selling items at the top of my email.
  3. Emphasize: Highlight and/or write in bold the most important things you want your reader to take away. Not only makes this reading your email easier but your audience doesn’t have to spend much time taking notes if your pitch is of interest.
  4. Think for the reader: As mentioned in 1. time is limited! Be concrete and tell a story. Avoid throwing out generalization such as “I have this amazing product you have to write about” instead paint a picture why your product is amazing and attach a cool yet unique story to it. Every magazine wants to write about something they have never heard of before. Every store wants to carry items that will fly off the shelves.
  5. Do your Research: You need to know who you’re writing to, most articles include the author’s name so make sure you address the correct person in your email. Find out topics and deadlines. If you pitch a summer trend for a winter issue your email will be deleted right away. If you have a great story but submitted past the deadline you might have missed out on a great advertising opportuniy.

I hope this will help you guys. If you need anyone to look over your pitch feel free to send me an email Sschirru@DynamicallyBPr.com.

XOXO,

Dynamically Branded

Budget friendly Marketing

The challenge of every business especially for small businesses is allocating marketing budgets efficiently. Marketing is essential for the survival of any company. There is a reason why successful companies such as Apple invest more in Marketing then in Research and Development. But the big question is how much and in which marketing activities to invest. The magic number is 10% according to the American Marketing Association. It is recommended to invest on average 10% of your annual revenue in marketing activities. Some marketing and design focused firms invest even as much as 60% of their annual revenue in marketing. Here some budget friendly marketing activities before you invest in national TV, print or online ads:

  1. Hire a professional: There is a myriad of marketing specialists and publicists with extensive marketing background you can hire. Look for boutique style marketing or PR firms that won’t break the bank. They will not only save you time and money in the long-run but also have the INSIDER knowledge of tactics that actually work in real life. Before you hire anyone make sure you clearly communicate your goals and check their portfolio and resume. marketing
  2. Social Media: It’s free to open up social media accounts and very cost effective to run ads on Facebook, Instagram and Twitter. The key is to be very specific when targeting your audience. Also be intentional with your ads, determine very specific goals. Do you want to expand your reach? Do you want more traffic to your website? Do you want specifics known about your company? Etc. I’ve seen great results with promotional campaigns and events taking advantage of social media ads for as low as $10/day. Implement great visuals and please don’t run the same ad all year-around. If you need overall tips and tricks for social media check out my previous post hereUntitled design (14)
  3. Product Endorsement of a Celebrity or Influencer: When going this route you have to ensure that it makes sense. What I mean with that is: Choose someone that has a similar audience as your brand (gender, age, income, geographic area, interests) and can influence his/her following. An indicator of influence is engagement. Do people comment, repost/share content, and cosign what the influencer posted? Engagement and reach are way more important than followers and likes. The posts have to be authentic, no one wants to see another of those tea ads. We all know they don’t really drink tea or wear waist shapers all the time :-). Also make sure you clarify your expectations (how many posts, type of shots, things you want highlighted, tags and hashtags, etc.) in writing and have an agreement signed by both parties if possible. Also include a return label in case items don’t fit or won’t be used. I continuously see brands sending Social Media Celebs product, for which they don’t receive any credit for.  FullSizeRender (9)
  4. Direct Marketing at local events: I love local events, trunk shows, markets etc. I see it as a real life research study while selling directly to customers. You will take away so many insights such as who your real target market is vs. who you would like your target market to be. If you’re a designer you will learn which sizes and styles to focus on. These events further teach you whether you have to tweak your prices or keep them as they are. If a potential customer is interested in your product don’t be afraid to ask what they liked or disliked. Listen to your customer and pay attention. You should be collecting customer data (name, email, area) at every event. When selecting events the same rule applies to them as to identifying brand ambassadors – it simply has to make sense for your brand. If unsure simply reach out to people that participated in the past. Price wise a vendor booth at local events can range anywhere from $200-$600 depending on the scope of the event, whereas market space is more expensive with a price tag between $1000-$3000. First impression is key, ensure you have appealing marketing materials and display your product offering in a professional manner. BECOME A VENDOR

If there are any points you would like for me to go into further detail, comment below or send me a message. Hope this helped some of you guys. Let me know what you think!

XOXO,

Dynamically Branded