Did you know that SKIMS has doubled in valuation from 9 months ago to $3.2 Billion? Yes, Billions with capital B. Kim Kardashian's solution wear brand has disrupted the industry and not only surpassed key players like Spanx, Miraclesuit, and Victoria's Secret in just 3 years but has also revolutionized the marketing approach in the shapewear industry. (Bloomberg)But how does a brand blow up like this and keep its momentum ... view the post
How to Make a Killing this Holiday Season
It's October which means people will start shopping for the holidays pretty soon. E-commerce is booming especially during the holidays. Americans are expected to spend between $843 BILLION and $859 BILLION this holiday season, which accounts for almost 30% of yearly sales. Recession, where? People will spend money on Black Friday, Christmas, and NYE. If you don't have a solid marketing campaign ready to go, ... view the post
5 Strategies to get your Brand Featured in Magazines
Being featured in a magazine doesn't only create brand awareness and exposure to new customers, but also builds the credibility of your business. You must be legit if a magazine decides to cover you! More people will start to follow you, your website traffic will increase, and you will become more relevant in your industry. Before attempting any media outreach make sure you have all your marketing assets in place. That ... view the post
Learn the 4 Secrets of Marketing
There is a reason why marketing is such an important element of a business. Without marketing, you won't reach your potential customers and consequently won't have a sustainable business. Successful companies invest on average 10-15% of their revenue into their marketing. Let's first define what marketing is: Marketing refers to the activities you implement to promote the buying of your product or services. Any ... view the post