I shop black brands year round but this Black History Month I'd like to highlight a few of my favorite brands that happened to be black. I think it's important to emphasize that these brands are not my favorites among black brands but my favorites among ALL brands: Actively Black: An athleisure brand founded by former NBA Player Lanny Smith experienced exponential growth these past 4 years including ... view the post
Is NYFW Worth It?
First, we need to break down the budget for NYFW. If you want to showcase at NYFW on the official calendar, you must budget for at least $125k. Below you'll see the main line items we're usually working with during NYFW. Not included are the PR company company, staff, and the production of the actual collection. I've often secured sponsors to offset costs, but never plan a show with the hope of securing a ... view the post
From Setback to Success
If 2023 took you almost out like me I’d like to offer you a beacon of hope that things will improve. I want to introduce you to my newest client and former student Reem Alazhare, founder of Couture House Reem Couture. Reem is a Syrian Refugee who fled the conflict in her home country and found new roots in Dallas, TX, hoping to offer her family a better life. She took our Fashion Marketing Course “Elevate in 60 Days” ... view the post
The Best Black Friday Deals
It is shopping season! Which means tons of sales and the chance to show small business owners some love. We curated a list of Small Businesses with awesome Black Friday Deals. Please check them out. Even if their product/service isn't a fit for you right now, check out their social media handles, follow, like, and share what they have to offer. That's how we all can win 😉. The hands on curriculum will spill all the ... view the post