There is a reason why marketing is such an important element of a business. Without marketing, you won't reach your potential customers and consequently won't have a sustainable business. Successful companies invest on average 10-15% of their revenue into their marketing. Let's first define what marketing is: Marketing refers to the activities you implement to promote the buying of your product or services. Any ... view the post
How to plan Your Next Brand Photoshoot
“Proper preparation prevents poor performance.” I bet you can’t say that three times fast! But, it’s so true, being prepared for a photoshoot can be stressful and overwhelming. Let us help you; here is a quick how-to on planning your next photoshoot. Figure out why you want to shoot and decide on a goal: This shoot could promote an upcoming launch starring a few new fashion pieces. Maybe you want to show off a ... view the post
Fall Trends 2020
(Written by Rachel Wedge) So far, 2020 has been a year of unpredictability, transformation, and unity. The fashion trends have reflected these words and will continue to do so as we transition into the fall season. This fall, we want to showcase black designers and how their work and activism is transforming the fashion industry. Skirt Suits Although our office settings have been looking a little different ... view the post
How to support Black-Owned Businesses on a Daily Basis
We all know what's going on. Blacks are being killed by the police and sent to jail every day at a disproportionately high rate. If you have doubts and question if white privilege really exists please watch this video or the 13th on Netflix. The protests were great, but only account for about 2% of the work that needs to be done in order to dismantle systemic racism. We have to maintain the pressure on elected officials ... view the post