WAGS Miami Star Darnell Nicole is coming to Dallas representing GOOD AMERICAN

We all know the hit show WAGS Miami and we sure know Khloe Kardashian‘s and  Emma Grede’s Denim Brand GOOD AMERICAN which reached $1 million in sales on its first day.

 

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Emma Grede and Khloe Kardashian. Photo Credits: Good American

 

Well, Darnell Nicole from WAGS Miami who referred to herself as “A big bitch” was selected as a brand ambassador for the trendy denim brand which expanded its product offering to sweats, bodysuits, jackets, and sweaters. Darnell is definitely one of my favorite WAGS not only because she is tall like myself but also because she lives in her truth, is authentic, remains natural (no plastic surgery) despite all the pressure and embraces her curves. GOOD AMERICAN’s mission statement is “to celebrate curves with clothing designed to flatter and flaunt”. Who better to pick than Darnell? You guys should definitely check out her profile on GOOD AMERICAN. I had no idea she was a dancer. While you’re at it check out her Podcast Dear Darnell.

 

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Darnell Nicole. Photo Credits: Good American

 

Now to the event… I follow Darnell on SnapChat and saw that she was coming to Dallas. The pop-up shop will take place tomorrow Friday 11-17-2017 at the Nordstrom in the Galleria Mall in Dallas (13350 Dallas Pkwy, Dallas, TX 75240) from 1:30pm until 2:30pm. Shoppers will enjoy over 300 pieces on the floor and receive styling tips from Co-Founder Emma Grede (@EmmaGrede), Darnell Nicole (@DarnellNicole) and other ladies from the #GoodSquad such as Delilah Belle (@DelilahBelle) and Kim Johansson (@KimJohannson).

XOXO,

Dynamically Branded

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Top 3 Marketing Trends to watch in 2017

After my own experience in the marketing world this yerand reading Kate Harrison‘s interview with Stacy DeBroff, CEO and founder of Influence-Central in Forbes magazine, these are definitely the Top 3 trends to watch/follow this year:

1. Experiential Marketing: Now more than ever customers want more than a great product or service, they want an outstanding experience. This is where companies have to get creative! I always love to shout out local companies that excel at this very task. My Event is The Bomb (MEITB) took the simple photo booth concept and turned it into a leaner operation physically as well as technologically advanced it with boomerang like GIFs that can be shared via social media and mobile phone. MEITB turns even the most boring party into a fun soiree.

My second example is Fluff Pop a gourmet cotton candy company that created an entire new experience with our good Ol’ cotton candy. They revamped an old school treat with a myriad of flavors (sriracha, lychee, mango just to name a few), reduced it to bite-size, and found different applications. One of those is utilizing the cotton candy as garnish for ice cream or fancy cocktails, as a sweetener for hot beverages or as a glow stick for fun parties. On top of all that Fluff Pop tastes delicious and I’m always happy to see them at parties :-).

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Different Flavors and Applicatinons of Fluff Pop. Photo Credits: Fluff Pop Instagram

2. Influencer Marketing: Consumers want to hear honest opinions from their peers or “Influencers” they value and trust. They want to relate to a real person not a supermodel or actress. Whether these opinions are always honest in another story… Especially fashion and lifestyle brands hire industry key players to promote their products. Companies that choose the right influencers (I posted here how to find the right influencer, scroll to 3.) tremendously grew their brands. Among those firms that successfully implemented influencer marketing are: Anastasia Beverly Hills, Fashion Nova, and Good American (sold $1 million in the first month). Khloe Kardashian is co-founder of Good American and she has not only utilized her high profile sisters Kim, Kourtney and Kylie to endorse her new denim line but also influential socialites, it-girls and curvy relatable women.

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Good American Squad. Good American chose brand ambassadors with great social media following. Photo Credits: Good American Instagram
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Good American Brand Ambassador and ANTM Winner Ashley Graham. Photo Credits: Good American Instagran

There is also a flip-side to this strategy unfortunately as some companies such as “Flat Tummy Tea” took their influencer program too far by overexposing their products. It has become very obvious that most of their influencers are paid to produce outstanding reviews. Consequently these type of firms lost credibility with many customers. If you have questions about influencer marketing feel free to email me or comment below.

3. Social Media: The power of social media in undeniable, it’s being used as a search engine for products & services and it re-directs the entire shopping process. In today’s day and age you can even conveniently shop directly off Instagram thanks to the Like2Buy platform and a new Instagram extension that is currently being tested with 20 retailers.

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Kate Spade’s Instagram Shop. Photo Credits: Kate Spade NY Instagram

Additionally, most customer service can be resolved on social media. Instagram, Facebook, Snapchat and Twitter also put pressure on companies on the flip side  customers feel empowered by it. There isn’t a single company on this planet that wants other customers to see a bad review or complaint. Therefore public complaints have to be dealt will diligently and fast. Media faux-pas such as pull of the latest Pepsi commercial starring Kendall Jenner shows just how powerful social-media has become over the past few years.

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Pepsi Ad starring Kendall Jenner. Photo Credits: http://www.mercurynews.com

It’s inevitable that social media has to be part of your marketing strategy nowadays. In order to successfully implement social media marketing your virtual image has to become consistent, super responsive and solve problems in a timely manner due to the simple fact of how people share and consume information in this technology advanced era.

Please let me know your thoughts or any questions you might have. This is a brief recap of marketing trends to watch/follow in 2017. I hope you enjoyed this read if you did like and share with family and friends!!!

XOXO,

Dynamically Branded