It’s another hot summer and as a new mom I want to be stylish yet practical at the same time. Anything that saves me time and makes me feel great will become my top picks. Below my top three Must-Haves this summer:
- Fanny Packs are simply amazing and much more practical than purses. As moms, we mostly only have one hand free because we are either carrying a baby, pushing a stroller or doing something else. Fanny Packs make it so much easier to search for essentials. Whether it’s a chapstick, baby snacks, or credit card. On top they don’t make your back hurt or mess up your posture. These mini bags accessorize most outfits and are en vogue at the moment. You can find really cool ones at Missguided just search for Fanny Pack and you’ll find different options. Use code “Have50” for 50% off EVERYTHING$!
2. Mink Eyelashes are super durable, high quality and give you that Wow Factor at a blink of an eye. Another undoubted advantage is that you won’t have mascara running down your face in this heat. As a supporter of Women-Owned Businesses I love and recommend the Mink Lashes of the 400M Diva Collection created by Track Star Natasha Hasting. In the pic below I wear the style “Anchor Leg” for a natural look with a little drama. My followers and readers receive 15% off with code “June15”.
3. Black Girl Sunscreen is a sunblock made for pigmented skin. Unlike popular belief, YES black people need sunscreen as well. Your melanin might protect you from some UV rays but not all. Also, exposure to the sun will leave your skin dry and increase the chances of wrinkles. Since I’m all about ingredients I checked them out and the Black Girl Sunscreen is Fragrance, Parabens, Oxybenzone, and Octinoxate free and uses natural ingredients such as Avocado, Jojoba, and Sunflower Oil. Just rub it in like lotion and it dries clear, no nasty white residue anymore! We’ve been waiting for an effective sunscreen that doesn’t make us look like we took a dive into white power. Another plus is they have Black Girl Sunscreen for kids now too!!! If you sign up for their newsletter you’ll receive 20% off your first order.
What are your thoughts? Do you have any Must-Haves this summer? We would love to hear from you. So send us a message or comment below!
The challenge of every business especially for small businesses is allocating marketing budgets efficiently. Marketing is essential for the survival of any company. There is a reason why successful companies such as Apple invest more in Marketing then in Research and Development. But the big question is how much and in which marketing activities to invest. The magic number is 10% according to the American Marketing Association. It is recommended to invest on average 10% of your annual revenue in marketing activities. Some marketing and design focused firms invest even as much as 60% of their annual revenue in marketing. Here some budget friendly marketing activities before you invest in national TV, print or online ads:
- Hire a professional: There is a myriad of marketing specialists and publicists with extensive marketing background you can hire. Look for boutique style marketing or PR firms that won’t break the bank. They will not only save you time and money in the long-run but also have the INSIDER knowledge of tactics that actually work in real life. Before you hire anyone make sure you clearly communicate your goals and check their portfolio and resume.
- Social Media: It’s free to open up social media accounts and very cost effective to run ads on Facebook, Instagram and Twitter. The key is to be very specific when targeting your audience. Also be intentional with your ads, determine very specific goals. Do you want to expand your reach? Do you want more traffic to your website? Do you want specifics known about your company? Etc. I’ve seen great results with promotional campaigns and events taking advantage of social media ads for as low as $10/day. Implement great visuals and please don’t run the same ad all year-around. If you need overall tips and tricks for social media check out my previous post here.
- Product Endorsement of a Celebrity or Influencer: When going this route you have to ensure that it makes sense. What I mean with that is: Choose someone that has a similar audience as your brand (gender, age, income, geographic area, interests) and can influence his/her following. An indicator of influence is engagement. Do people comment, repost/share content, and cosign what the influencer posted? Engagement and reach are way more important than followers and likes. The posts have to be authentic, no one wants to see another of those tea ads. We all know they don’t really drink tea or wear waist shapers all the time :-). Also make sure you clarify your expectations (how many posts, type of shots, things you want highlighted, tags and hashtags, etc.) in writing and have an agreement signed by both parties if possible. Also include a return label in case items don’t fit or won’t be used. I continuously see brands sending Social Media Celebs product, for which they don’t receive any credit for.
- Direct Marketing at local events: I love local events, trunk shows, markets etc. I see it as a real life research study while selling directly to customers. You will take away so many insights such as who your real target market is vs. who you would like your target market to be. If you’re a designer you will learn which sizes and styles to focus on. These events further teach you whether you have to tweak your prices or keep them as they are. If a potential customer is interested in your product don’t be afraid to ask what they liked or disliked. Listen to your customer and pay attention. You should be collecting customer data (name, email, area) at every event. When selecting events the same rule applies to them as to identifying brand ambassadors – it simply has to make sense for your brand. If unsure simply reach out to people that participated in the past. Price wise a vendor booth at local events can range anywhere from $200-$600 depending on the scope of the event, whereas market space is more expensive with a price tag between $1000-$3000. First impression is key, ensure you have appealing marketing materials and display your product offering in a professional manner.
If there are any points you would like for me to go into further detail, comment below or send me a message. Hope this helped some of you guys. Let me know what you think!