Hallo, we’re back! With Exciting News!!!

Hey guys, what’s up? I know it has been a while since I last posted on here. But a lot has happened in the past 11 months. If you follow me on Social Media you might know that I have had a beautiful baby boy. Khai was born Sep 6th, I essentially only took off 3 weeks and was back to handling Press, VIPs, Run of Show, Sponsors and Talent on Nov 1st for one of my client’s fashion shows. All while still trying to figure out my new role as a working mom. I was honestly overwhelmed at times and felt as if I was losing myself in being a mother. I wanted to quit everything at one point but one of my dear friends advised me to just maintain what I was doing for the next 6 months and that things will level out. Thank God they did eventually! Now I’m at the point were I can finally grow my business again. I’ve learned to work more efficiently and to not stress myself out on those days I don’t get much accomplished. I have some really exciting news!!!


I will launch an Online Fashion Marketing Class this summer which will help fashion businesses reach the next level whether it’s sales, targeting, social media presence, dressing celebrities etc. There will be assignments, Q&A’s, as well as personal one on one consulting sessions with me. As an added bonus I will share my resources and invite Industry Experts such as celebrity stylists, fashion show producers and magazine editors to the class to share first hand what they are looking for when working with fashion businesses. This class is for fashion designers, stylists, fashion bloggers, fashion photographers, fashion marketers etc. We have also received many requests in regards to fashion shows and how to plan and organize them. You asked and we’ve answered with a Fashion Show Check-List which is available for sale right now! This resource will guide you from start till finish, ensure you meet your deadlines and guarantee you won’t forget anything. 

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Stay tuned for announcements and give aways. Please share and comment!!!


Dynamically Branded

NYFW Schedule Announced for SS18

It’s that time of the year again. NYFW will be back at its finest from September 7th – 14th, 2017. Most designers will showcase next season’s Spring/Summer 2018 Collections but with the trend of showing in season creations, I am sure that some creatives will also present fall and winter items this September. With much confusion and complaints surrounding NYFW I would like to bring in some clarity with this short post.

Let’s dive right in! So there are 3 main umbrellas: NYFW the Shows produced by IMG, the same company that produced Mercedes Benz Fashion Week. Then there is Style Fashion Week who is also the major player during LA Fashion Week. Last but not least I have to mention Fashion Gallery New York Fashion Week which produces more intimate fashion shows ideal for designers’ debut in the fashion capital. Some designers such as DVF produce their runway presentation independently from all 3 umbrellas. Many complained that NYFW was too spread out throughout New York City but it seems that show producers took note of this and adjusted accordingly. Most of NYFW the Shows will now take place at Skylight Clarkson Sq on 558 Washington Street. It is not impossible to attend shows of NYFW the Shows, Style Fashion Week and Fashion Gallery New York Fashion Week you just have to plan very thoroughly and prioritize.


Ese Azenabor FW15 Photo Credits: Thomas Garza Photography



Now how do you get in?

  1. You have to be invited by the designer
  2. Contact the designer’s publicists and submit ticket request (comment below if you need a template on how to approach publicists)
  3. Apply for press credentials
  4. Volunteer in order to start building relationships with producers, backstage crew, and designers


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Full NYFW the Shows Schedule Photo Credits: nyfw.com


The more established designers primarily show during NYFW the Shows, emerging and independent designers present during the other two fashion umbrellas. All productions are top notch and you will be pleasantly surprised about the quality of emerging designers, various Project Runway Allstars such as Korto Momolu and Dallas based celebrity designer Esé Azénbor have showcased during FGNYFW. If you are looking for a comprehensive schedule of all 3 production companies check out Fashion Week Online.


Photo Credits: mbfw.com


This was short and sweet let me know if you guys have any questions. I can definitely help you plan your trip and possibly get you into a show or two 😉


Dynamically Branded

Fashion Week New York loses TWO Sponsors

(Photo Credits: http://www.mbfashionweek.com)

It’s official, the German luxury automobile maker Mercedes Benz has officially dropped out as New York Fashion Week’s title sponsor. Mercedes Benz has announced it will continue its efforts in supporting the fashion industry and therefore remain sponsor of Berlin’s and Sydney’s Fashion Week. The reasons behind the lost sponsorship are unconfirmed, but the absence of major design power houses such as DVF and Michael Kors in recent years may play a significant role in such matters. As a consequence there will be a small name change of the week long fashion production. After February 2015, the fashion spectacle will simply be referred to as New York Fashion Week.The traditional fashion festivities in New York won’t stop of course. CFDA and IMG (international media company and mastermind behind the international fashion spectacle) have agreed to move Fashion Week to Culture Shed downtown, but with projected construction work until 2017 another strategic move had to be executed in order secure New Yorks Fashion Week’s survival. IMG has voiced its plans to acquire long-term competitor MADE Fashion Week, which provides designers a more affordable platform to expose their creations to the New York Market. To let the numbers talk real quick: MBFW charges designers anything from $75,000 to $500,000, whereas MADE Fashion Week supplies the venue, hair, make-up, lighting and seating for free.

(Photo Credits: www.mbfashionweek.com)
(Photo Credits: http://www.mbfashionweek.com)

It seems as the bad news just keep adding up for IMG, it has been confirmed that American Express has pulled out as a sponsor as well. The recent drastic changes of New York Fashion Week’s future started with a court ruling forcing the iconic fashion event to vacate Lincoln Center. This unfortunate outcome was the result of a law suit in 2013 against the City Parks Department for “abusing” Damrosch Park which is directly connected to Lincoln Center. It is still uncertain where the Spring/Summer Fashion Week will take place at in September, but fashionistas are expressing concerns in regards of Fashion Week losing its iconic flair without Mercedes Benz and Lincoln Center being part of the equation.

What do you guys think? I would like to know your thoughts so please comment below.


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