Well, Darnell Nicole from WAGS Miami who referred to herself as “A big bitch” was selected as a brand ambassador for the trendy denim brand which expanded its product offering to sweats, bodysuits, jackets, and sweaters. Darnell is definitely one of my favorite WAGS not only because she is tall like myself but also because she lives in her truth, is authentic, remains natural (no plastic surgery) despite all the pressure and embraces her curves. GOOD AMERICAN’s mission statement is “to celebrate curves with clothing designed to flatter and flaunt”. Who better to pick than Darnell? You guys should definitely check out her profile on GOOD AMERICAN. I had no idea she was a dancer. While you’re at it check out her Podcast Dear Darnell.
Now to the event… I follow Darnell on SnapChat and saw that she was coming to Dallas. The pop-up shop will take place tomorrow Friday 11-17-2017 at the Nordstrom in the Galleria Mall in Dallas (13350 Dallas Pkwy, Dallas, TX 75240) from 1:30pm until 2:30pm. Shoppers will enjoy over 300 pieces on the floor and receive styling tips from Co-Founder Emma Grede (@EmmaGrede), Darnell Nicole (@DarnellNicole) and other ladies from the #GoodSquad such as Delilah Belle (@DelilahBelle) and Kim Johansson (@KimJohannson).
I am a huge fan of peplums, they originated in Ancient Greece and rose to popularity with Women of the 1940’s. Peplums were used to create a cinched waist and curvy hips, resulting in the perfect feminine silhouette. In the look below I am wearing an Esé Azénabor pencil peplum halter dress with hand-stitched embroidery from Esé Azénabor‘s Fall/Winter 2017 Collection. The fabric has a stretch yet keeps everything in shape similar to Hervé Léger‘s bandage dresses. The open back and zipper add extra sex-appeal.
Off Shoulder Top:
Lucille Ball, Brigitte Bardot, Natalie Wood and Grace Kelly all wore it. These style icons proved that a parenthetical swoop of material from shoulder to shoulder could magically make your cleavage look extremely appealing. The trend was brought back to life around 2014 and hasn’t left ever since. In the look below I chose a longer striped off shoulder top paired with white skinny jeans from Zara and metallic block heels from Asos. If you want to show legs you can even wear the top by itself if your going for an effortless look on the beach for example.
In previous posts I mentioned the importance of interacting with your customers and testing out your products. Vendor opportunities are great to test your product, collect feedback, gather email addresses, expose your product to the masses and most importantly make sales!
In the following K.G. Graham from Cosign Magazine summed up 6 Reasons why you should become a vendor at the next The Cosign Experience taking place at the IQ Haus (1107 Dragon St,Dallas, TX 75207) on Sunday 07/16/2017:
Brand Exposure. – As a vendor at #TheCOSIGNExperience, your brand will be exposed to our entire email database and following, via our social media channels, newsletter, digital platform, and event attendees. Your company will also be featured on the event’s website, as well as on COSIGNMag.com. Also, placing an item (sample, flyer, etc.) in our gift bags is another great way to leverage your sponsorship and get brand recognition.
What other event couples a vendor booth with digital marketing? As a publication and marketing company, we help create brands and increase their online presence. The majority of events that offer vendor booths only include set up and recognition at the event, but when you become a sponsor at “The COSIGN Experience,” all vendors receive vendor booth set up, social media recognition via all of our channels, and content creation on our digital platform. Not only do you receive live event activation, but you also receive social media marketing. Great deal, right?
Lead Generation and New Contacts. – Be sure to have some sort of lead generation system in place the day of the event, such as a sign up sheet. People will give you business cards and email addresses in exchange for a chance to win a great prize in a drawing, samples or even candy and other promotional item giveaways. You can use the emails you collect to add them to your company’s newsletter distribution.
Build your social media and web content. – Content is key! Becoming a vendor at “The COSIGN Experience” is guaranteed to provide weeks full of content, if done correctly. We highly suggest bringing an assistant as your +1 to strictly capture social media footage for you. While you’re networking and describing your brand to potential customers, your assistant should be utilizing Instagram Live and Instagram Stories, Facebook Live, and capturing plenty of behind the scene photos, as well as posed photos of you and the attendees.
New Clients. New Customers. New Business. – Not only are the attendees of “The COSIGN Experience” potential new clients and customers, so are your fellow sponsors and vendors! You can form new business partnerships at events, meet like-minded business professionals in complimentary businesses with which you share the same target market but are not in competition.
Market Your Business Inexpensively. – We all know how much marketing and advertising your business can cost. It can run hundreds or thousands of dollars to effectively advertise your company. Spending less as a sponsor or vendor at an event is a much wiser investment that will bring a greater return on investment. Remember, you will be in the same room with hundreds of attendees who are your target market. By leveraging the event to your advantage, there will be no limit on your potential ROI.
For more information on becoming a vendor and/or sponsor email firstname.lastname@example.org! If you just want to attend the show for a night out with your friends please purchase tickets here.
Spread the good news with friends and family that are small business owners!!!