Elevate your Fashion Business in 60 Days

I’m so excited to announce that my First Online Fashion Marketing Course is LIVE!!! It’s titled ELEVATE YOUR FASHION BUSINESS IN 60 DAYS and you can register HERE. If you’ve been reading my posts you know that I’ve hinted at a course launch for a few months now. I’ve had the curriculum finished in August of last year but with caring and raising a little human I had to figure out Mommyhood first and business later. Thanks to my Partners in Crime at Fashion Mingle we went live yesterday and the course is open for registration. But Hurry there are Only 10 spots Available!!!

I’ve been in the Fashion Industry for over 6 years and met so many amazing designers. Unfortunately, 90% of them either quit, struggle or go back to their 9-5 because they can’t live off their passion. I know that many of them have a difficult time with marketing and business administration yet can’t afford to hire a professional in that area. Consequently, I wanted to create a course that teaches them just that. You will learn how to find and reach your target market, how to create social media content, the best ways to start dressing celebrities, how to plan and host a successful fashion show and much more.

Marketing Campaign for Ese Azenabor

I’m also aware that networking is crucial in the industry, as a bonus I will share my resources and contacts with my class. I will offer weekly one-on-ones to solve business challenges and have live sessions with celebrity stylists and fashion show producers. This will also educate the class about fashion marketing practices, so when the time comes to hire professionals they know what these experts should be able to deliver. I think sharing knowledge is very powerful and if you can learn from me and avoid mistakes my clients and I made you will elevate faster to the next level and have a greater chance to become Million Dollar Businesses as well. This course is for Fashion Designers, Retailers, E-commerce Boutiques, Accessories Designers, and Wardrobe Stylists.

Noha Raouf at Fashion X Dallas Noir

So if you’ve been struggling to find clients, are miserable in your 9-5 or simply don’t know how you can turn this passion for fashion into a profitable business. Register at ElevateIn60days.com

Of course like, share, and comment and feel free to send me a personal email at Sschirru@dynamicallybpr.com with any questions you might have!

How to Elevate your Brand to the Next Level

Do you feel like you’re stuck and not leveling up to your full potential? Are you tired of still being in the same place you were over a year ago or even longer? Sick of low or non-existing sales? Are you finally ready to make a drastic change to reach your goals? Then this post is for you!

When my clients and myself started taking these 3 steps, we saw exponential growth in clients, sales, productivity, motivation, network.

1. Invest in your Business: That means, allocate funds towards a professional website, a real logo, labels, packaging, a storefront/showroom, etc.. Hire professionals to do what you can’t. If you’re a fashion designer, hire models and a great photographer to capture your collection. Employ someone in charge of just sales & marketing, hire an accountant that keeps up with your business finances. This will free up your time and allow you to focus on designing and the bigger picture of your business goals. If you’re a busy stylist who can’t keep up with social media hire someone to manage it. Invest in your education via classes and webinars. The Fashion World is one of the fastest-changing industries, it’s very challenging to stay abreast of all the changes and trends. But thanks to the internet you can attend online classes, webinars, masterclasses, or even get certified in areas such as social media, fashion marketing, Fashion Business Management, etc. without having to leave the comfort of your home. Hootsuite Academy and Fashion Brain Academy offer great courses and so do Fashion Institutes. I personally will offer an online class on Nov 6th for Fashionpreneurs that are serious about taking their business to the next level but can’t afford to hire a marketing professional yet. You can REGISTER HERE for it.

Once you enhance your expertise you will be better prepared to cater to your clients and understand the ecosystem of the fashion industry. There is also financial gain in offering a superior product/service, the more qualified you are the more you can charge. Another benefit of investing in your business is that you come across more professionally and your audience will take you more seriously.

Also, invest time in reading about the Fashion Industry. I created a habit of reading Fashion Newsletters before I get started with my day. The ones I recommend are Business of Fashion, WWD, Vogue Business, and PR Couture. See those line items as investments in your business that will pay off in the long term and enable you to reach higher levels. If you’re not willing to invest and believe in yourself why should others?

2. Be Consistent: Your quality of work needs to be consistent with all clients, products, events, etc. This will establish your reputation, create accountability, and build your brand identity. Be consistent in the quality and frequency of the content you put out on social media and online. Don’t just post to post but instead add value for your audience. Also, consistency is the only way to measure if a new strategy is working or not. Be consistent in your leadership as well. If you say you only care about results and not how your employees achieve them you can’t start micro-managing them all of a sudden. It is said that it takes 21 days to form a new habit, so when trying something new try to maintain it for at least 21 days.

3. Surround Yourself with Positive Energy: There is nothing more draining than being around negative people that suck the life out of you. Surround yourself with like-minded go-getters who will motivate you to keep going and to level up. If you don’t have any friends that are part of the entrepreneurial lifestyle join groups or attend conferences. Great groups to join are FGI, DIFFA, your local Entrepreneurship Center, Start-Up Fashion, and Fashion Mingle. There are additional programs such as GC4Women, Tory Burch Foundation, The SBA, and Accelerator Programs such as Y Combinator, that provide small businesses with mentorship, consulting, and funding opportunities.

I would love to hear from you. What do you struggle with the most in your business? What’s holding you back? Which investments are difficult to make in your business? Or which step(s) mentioned in my post would you like to implement next? You can comment below or email me at Sschirru@dynamicallybpr.com.

XOXO,

Dynamically Branded

Your Network is your Networth – Fashion Mingle’s NYFW Networking Party connected Fashion Pros across the world

Fashion Mingle, a fashion tech startup that has built a nationwide network for fashion professionals hosted its second networking party during New York Fashion Week on February 11th at ROW NYC.

The event was designed to provide networking opportunities for fashion industry professionals who come to New York to work behind-the-scenes or attend the runway shows at NYFW. Originally planned for just 50-100 people, word of mouth spread like a wildfire and the mixer attracted hundreds of Fashion professionals and industry leaders. The event was structured in 3 parts which consisted of an exclusive VIP experience with red carpet interviews conducted by Dora Spectacular from 7 pm – 8 pm accompanied by cocktails and hors-d’oeuvres served by District M. VIPs also enjoyed exclusive vendors Neveen Dominic Cosmetics and Marco Polo. VIPs spotted on the red carpet and throughout the event included Diandra Barnwell (E! So Cosmo), Jeremy Carver (CW Supernatural), Christopher Collie (Senior Editor at Large at Fashion Week Online & GQ Insider), Francesca Baker (Conde Nast Executive), Caribbean Rising Star Arita (Singer at Tempo Networks), Ray Diaz (Actor & Model), and CBS host Deborah Gordon.

 

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Diandra Barnwell interviewed by Dora Spectacular Photo Credit: Julie Stanley

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Diandra Barnwell Photo Credits: Julie Stanley

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Jeremy Carver and Diandra Branwell Photo Credits: Julie Stanley

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From left Briiante, Jeremy Carver, Christopher Collie, Diandra Barnwell. Photo Credits: Jane Kratochvil

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Christopher Collie with Fashion Mingle Founders Melissa Shea and Beth Smith. Photo Credits: Jane Kratochvil

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ARITA interviewed by Dora Spectacular. Photo Credits: Julie Stanley

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ARITA Photo Credits: Julie Stanley

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Ray Diaz Photo Credits: Julie Stanley

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Melissa Shea, Moi (Stephania Schirru), and Beth Smith. Photo Credits: Patrick Hovan

At 8 pm the general admission entered the Row NYC lounge to join the VIPs in the networking experience. Unlike other events during NYFW, this networking party consisted of exchanging contacts and ideas with a collaborative mindset behind it.

“There were some great people at this event, this was great let’s stay connected” ~ Christopher Collie (Fashion Week Online)

“I loved the diversity in the room. Met so many incredible people from all walk of life with one common goal – to expand our network. Incredibly inspiring.” ~ Diandra Barnwell

“This was so much fun I didn’t expect to meet that many great people that I can really work with to grow my business”  ~ Gregorgina Herrera (Mexican Jewelry Designer)

The networking event hosted by Fashion Mingle united makeup artists, hair stylists, fashion photographers, on-air personalities, influencers, entertainers, models, fashion designers, PR professionals, and bloggers from across the World with the New York fashion community.

The networking party concluded with a dance party at 10 pm to the beats of Dj Nikki Nicole.

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Dj Nikki Nicole Photo Credits: Jane Kratochvil

Sponsors of the event were Row NYC, Linger Magazine, Curls, Michelle Pajak – Reynolds, Nolcha Shows, Planet Fashion TV, My Event Is The Bomb, Rae Cosmetics, Paint Cosmetics, and Runway the Real Way.

With the Fashion Mingle Networking Party being such a great success and having filled the need of providing networking opportunities beyond just the runway shows during NYFW, it is no surprise that Fashion Mingle announced it will host its next networking party during NYFW on Sunday, September 9th, 2018. Stay tuned for more info. To grow your local Fashion Network through Fashion Mingle please sign up for your local fashion directory here for free: https://fashionmingle.net/