Over the past 10 years I have worked for and with several brands such as Curls, Shea Moisture, Swarowski, Google, Uber, Hennessy, NYFW, Coca-Cola, Omni Hotels, Stila, Covergirl etc. I’m always being asked the question of how to receive sponsorships from brands. Some people wonder why brands don’t want to work with them or what they’re doing wrong with their pitching approach.
Here some pointers why brands don’t want to work with you:
You don’t bring anything to the table: Whenever you approach a brand you have to make yourself interesting to them. What’s special about you? What will you help them make a sale or increase their popularity? Do you have an engaged audience? Do you create original or creative content? Do you have a unique perspective or a one-of-a-kind look? Are you involved with an event that could touch many potential customers in one sweep?
You don’t target their target demographic: Let’s say for example you want to approach a premium brand but have only been promoting and working with lower end brands it’s very unlikely you will get a deal with that higher end brand.
You’re unprofessional: The first impression counts whenever you are trying to contact brands. Always approach a brand with professional pictures, a media kit, highlights of what makes you special, and your specific value proposition. Also, clean up your social media since these channels will be the first ones they will check out. No brand wants to see an endless collection of selfies, you turning up in every other picture, or captions with foul language. They want to see that you will actually represent a brand and make them shine in the best light.
You’ve been going hard for their competition: Even if you approached a company professionally and did everything right your proposal might still be rejected due to prior strong advocacy of a competing product. So you either have to let some time pass between the competitor and the new brand or take those posts off .
I hope this helps if you don’t know how to create a media-kit or a value proposition in your pitch feel free to send me an email email@example.com and I will give you advice.
Many soon to be mothers think they’re lives are over once they give birth. But this doesn’t have to be the case. There are many women out there still pursing their dreams. Also, just because you are pregnant or a mom doesn’t mean that you can’t dress up or do things to make you feel better. Yes, you will have to make adjustments to your life but life goes on. I’m dedicating this to all the moms out there working hard making things happen.
Here are the moms I love following on social media. One of my muses finds very unique vintage pieces and puts a modern twist to them, the other one goes for a very chic and classy look whereas the last one masters wearing pants with an oversized very polished look. Do they look like this every day? Probably not, but they can be an inspiration to step up your fashion game every once in a while.
Can’t wait to see you all slay this season, feel free to tag me on social media @MsLally9 and I will feature you in my next inspirational style post!
In previous posts I mentioned the importance of interacting with your customers and testing out your products. Vendor opportunities are great to test your product, collect feedback, gather email addresses, expose your product to the masses and most importantly make sales!
In the following K.G. Graham from Cosign Magazine summed up 6 Reasons why you should become a vendor at the next The Cosign Experience taking place at the IQ Haus (1107 Dragon St,Dallas, TX 75207) on Sunday 07/16/2017:
Brand Exposure. – As a vendor at #TheCOSIGNExperience, your brand will be exposed to our entire email database and following, via our social media channels, newsletter, digital platform, and event attendees. Your company will also be featured on the event’s website, as well as on COSIGNMag.com. Also, placing an item (sample, flyer, etc.) in our gift bags is another great way to leverage your sponsorship and get brand recognition.
What other event couples a vendor booth with digital marketing? As a publication and marketing company, we help create brands and increase their online presence. The majority of events that offer vendor booths only include set up and recognition at the event, but when you become a sponsor at “The COSIGN Experience,” all vendors receive vendor booth set up, social media recognition via all of our channels, and content creation on our digital platform. Not only do you receive live event activation, but you also receive social media marketing. Great deal, right?
Lead Generation and New Contacts. – Be sure to have some sort of lead generation system in place the day of the event, such as a sign up sheet. People will give you business cards and email addresses in exchange for a chance to win a great prize in a drawing, samples or even candy and other promotional item giveaways. You can use the emails you collect to add them to your company’s newsletter distribution.
Build your social media and web content. – Content is key! Becoming a vendor at “The COSIGN Experience” is guaranteed to provide weeks full of content, if done correctly. We highly suggest bringing an assistant as your +1 to strictly capture social media footage for you. While you’re networking and describing your brand to potential customers, your assistant should be utilizing Instagram Live and Instagram Stories, Facebook Live, and capturing plenty of behind the scene photos, as well as posed photos of you and the attendees.
New Clients. New Customers. New Business. – Not only are the attendees of “The COSIGN Experience” potential new clients and customers, so are your fellow sponsors and vendors! You can form new business partnerships at events, meet like-minded business professionals in complimentary businesses with which you share the same target market but are not in competition.
Market Your Business Inexpensively. – We all know how much marketing and advertising your business can cost. It can run hundreds or thousands of dollars to effectively advertise your company. Spending less as a sponsor or vendor at an event is a much wiser investment that will bring a greater return on investment. Remember, you will be in the same room with hundreds of attendees who are your target market. By leveraging the event to your advantage, there will be no limit on your potential ROI.
For more information on becoming a vendor and/or sponsor email firstname.lastname@example.org! If you just want to attend the show for a night out with your friends please purchase tickets here.
Spread the good news with friends and family that are small business owners!!!
I had the pleasure of being invited to a private listening party for J. Cole’s new album 2014 Forest Hills Drive. After a two hour delay he entered the room and shook everyone’s hand inquiring how we (a select group of 12 media, music, and press professionals) were doing. I don’t know why, but I was already impressed by how personable he was.
Before he started playing the first song of his new album, he gave us a brief synopsis of his personal and musical journey. He was born in Germany, where I grew up by the way I already knew him and I had a deeper connection lol. Anyways, when his dad was stationed back in the U.S. they lived on the local base in NC, where they enjoyed a middle-class and tax free life. His perfect world came crashing down when his mom and dad separated, forcing them to live on a trailer park. In his new environment it became evident that he was different from the other kids, not just due to his lighter complexion. He literally said: “I realized the other kids were a lot realer than me”.
As a kid he used to ride around his bike all around the city but he always avoided one particular street. We found out later on that the street he always avoided as a kid was Forest Hills Drive. It was in that beautiful house on 2014 Forest Hills Drive he experienced family live again, after his mother remarried and discover his love for hip hop and rap music.
Off to college he continued pursuing his passion of basketball (even though he never made the team) and rap music. Things at home on the other hand started crumbling down. His mom and step dad separated and they lost the beautiful house on 2014 Forest Hills Drive. When he came home from college he would would check on his old house and see who would live there. J. Cole also shared with us that he put lots of work into his mix-tapes and even though things didn’t work out for him immediately he knew in his heart that he would make it and was destined for greatness one day. Once he made as Roc Nation’s first signed artist, he became so focused topping his previous accomplishments that he couldn’t even enjoy and take in his success. On top of not being happy with his situation the Record Label tried to make him sound more “commercial”. Work Out was the single he hated the most. Who would have thought that one of his most played records on the radio was the single he liked the least? He found himself in an unhappy place and realized that egos and power play a significant role in the industry, causing unnecessary friction and conflicts among rap artists.
After playing us 3 or 4 songs he shared with us that he started reading the Alchemist, one of my favorite books personally. It’s a great motivational book by Paulo Coelho, that treats the issue of making dreams come true and the evolving process associated with it. Jermaine started refocusing on the core things in his life. He began appreciating the most important things in life such as his health, family, girlfriend, talent, etc. He learned more about the most high through his life experiences than through the church or the bible. He seemed very spiritual without being religious. He is a great story teller and paints vivid pictures when talking. He described his journey as follows: “I was trying to look over the fence growing up, I eventually made it over the fence, and peers were looking over to me, I didn’t like this side of the fence too much and therefore went back over to the other side of the fence.” That directly correlates to his verse in “Love Yourz” “the good news is … you came a long way, the bad news is … you came the wrong way”.
This talented rapper also speaks out on the injustice and racial issues around the world. His honesty and humility were so very refreshing. He wanted Jazz music to be the inspiration for this album, but after visiting iTunes he was shocked to find more white than black Jazz musicians. He couldn’t believe that the ones who actually founded Jazz music wouldn’t receive as much exposure, recognition, and visibility as their white counterparts. After we heard Fire Squad, he clarified that he idolized Eminem, to him he is one of the best rappers alive but as with Jazz he has to be aware that he might never receive the same attention and exposure as his white counterparts. Growing up in Europe I can only attest that even HipHip playing radio stations would barely play black artists but would have white Artists’ records on replay.
This album is ALL J.Cole he pitched himself up and down, female vocals are the only elements not originating from the rapper himself. He doesn’t really want to release a single, since one song leads to another and follows a chronological order. The only single he may release is “No Role Modelz”, but I can’t guarantee that as J.Cole isn’t taking the traditional route when it comes to promoting his new album 2014 Forest Hills Drive. He might even release a completely different song. I like that he builds excitement about his album as a whole not just one single. I can’t remember an artist showing up at fans’ houses or inviting fans to their private home to present an album. Well, J.Cole did that!!! He’s taking a very personal way of promotion in order to reconnect with fans. This approach makes him not only appear as a REAL person but also extremely relate-able.
I could see the excitement in his eyes when he told us that he has never owned any property and finally bought back his old house this year. He has gained great confidence in his skills as an artist that he couldn’t care less about worldly standards, praise and recognition.
J. Cole is my favorite rapper and you guys can only imagine how excited I was to have the chance to listen to his personal story, interact with him, and ask him questions. One of my top 10 moments in my life so far. I was glad to listen to real music again that isn’t considered old school. I’m honestly sick of all the new rappers talking about the same things, without any substance behind their lyrics. Thank you J.Cole for finding back to your original sound and producing another dope album!