Getting Your Designs on Celebrities

Are you looking for free press or for that extra boost on social media? Then dressing a celebrity might be your next big move. But how do you make that critical connection? You can try to contact them directly with a DM but from my experience, this has never worked. Not because celebrities aren’t interested but simply because they receive way too many messages to filter through what’s legit and what’s not. It’s more effective to contact the person in charge of dressing them, usually their stylist or assistant. Most celebrity stylists list their email address or agent’s email address on their social media profiles. If you can’t find an email you can DM them briefly asking professionally for an email address to send your latest look book or work sample. If you don’t have any luck with your DM or email you can always try to get in touch with the celebrity stylist’s assistant, as most experienced stylists have a team of other stylists around them.

Photo Credits: OutNow.Ch

The most effective way to get in touch with celebrity stylists is to simply be in the same space as them. Many celebrity stylists attend fashion events, host workshops, or speak on industry panels. There is no better way of initiating contact than in person so bring your business cards, wear one of your creations and introduce yourself. Boom! The first contact has been made.

Photo Credits: Dreamstime.com

Now it’s time to cement the connection. Don’t let more than 72 hours pass before following up. Introduce yourself, remind them of how you met and include a message about your interest in collaboration on upcoming projects by providing garments (bonus points if you know what project or event you would like to help with). Include one strong photo in the body of the text and then attach your look book. If your look book is too large try to compress it or create a Google Drive or Dropbox link instead.

Make sure to do your research about the stylist’s clientele and style. Don’t email an exclusively female wardrobe stylist a men’s look book or pitch winter clothes in the summer time. If you know that a particular celebrity loves to wear very fitted dresses, I wouldn’t propose a wide-legged oversize pantsuit.

Remember timing is of the essence. What are some events your collection could be leveraged for? Any award shows, galas, premieres, or product launches coming up? Get on the stylist’s radar weeks before or create a special design for the celebrity if your chances are high for being pulled.

Michelle Williams, Tina Knowles-Lawson and Kelly Rowland at the Wearable Art Gala. Photo Credits: Chron.com

Now that you’ve got the stylist’s interest here are some important things to remember before facilitating the pull:

1.    Make sure your garments are dry-cleaned and cleanly sewn (cut off any loose threads, tighten up loose buttons and beads, etc.)

2.    Have the stylist fill out a pull request form with all his info, credit card, ID, which items pulled, when they will be returned, etc. (A stylist pull request form is a legally binding contract that documents every detail of the pull)

3.    I highly recommend charging a refundable deposit at least the first time. I had an incident where I received a pull request form and when the stylist didn’t return the garments, the credit card declined because I was given an invalid card number. I definitely learned my lesson. Most legit stylists receive decent budgets from their clients so a deposit shouldn’t be a big deal. If it you get any pushback, I would consider this a red flag.

4.    I always ask for a shipping account number if the stylist doesn’t come to pick up the garments

5.    Follow up to see if garments have been received and if they worked out. If they so, ask for pictures for your personal portfolio.

6.    When you receive the garments back verify, they are in good condition before refunding the deposit.

If you’re more interested in celebrity pulls, need a sample stylist pull request form, a sample email, or more info about fashion events to attend to connect with celebrity stylists. Sign up for my upcoming Fashion Marketing Class “Elevate your Fashion Business in 60 Days” in collaboration with Fashion Mingle.  You will receive an email you when the class is live.

Please comment and share!

XOXO,

Dynamically Branded.

New York Fashion Week Recap

As promised below you will read a brief recap of all the excited highlights I experienced during my hectic, yet fun 5 days spent during New York Fashion Week.

1. Fashion Shows

They were extremely stressful to attend not only because they were spread out all across the city but also due to the fact that at least 6 six shows were simultaneously taking place. That’s why it was crucial to have a concrete road map for each day (as mentioned in my previous blog). Once we managed overcoming the disgraceful cold, we had a blast at the different shows.

Highlight of all the shows I attended was the Vera Wang Show. After overcoming 4 security check points I was in the same room as  Editor in Chief of the American Vogue Anna Wintour, NM Fashion Director Ken Downing, Vogue’s Creative Director Grace Coddington, Kylie Jenner, Zoë Kravitz, June Ambrose and Beyoncé’s stylist Ty Hunter.

IMG_0874
Front Row at the Vera Wang Show: Zoe Kravitz, Kylie Jenner, Jordyn Woods, June Ambrose, and Ty Hunter (from left to right) Photo Credits: Dynamically Branded

IMG_0880
Ty Hunter and myself after the Vera Wang Show Photo Credits: Dynamically Branded

I was amazed by the magnitude of the production from lighting, to music to the extravagant runway. Top model and Keeping Up With The Kardashians Star Kendall Jenner opened up the show. The Vera Wang Collection was very simple yet elegant and feminine. I loved the maxi dresses and skirts with high slits as well as the sequin maxi dresses. If you would like to see the full finale please click here.

Untitled design (11)
My Favorite Looks: Collage created from pictures of Vera Wang’s Twitter

Project Runway Star Korto Momolu also showed out with her FW16 presentation taking place at the Manhattan Affinia Hotel as usual.

Untitled design (12)
Photo Credits: Victoria Shaw Photography

I was able to attend Dallas based Mahiri Takai‘s Men’s Fashion showcase. His line was predominantly black and white. I was intrigued by the clean lines and mixture of cottons and leather. He made maxi t-shirts and sweaters look super polished and elegant.

2. Fun besides the Shows

Since New York is the city that never sleeps I took advantage of several restaurants, after parties, art shows, thrift stores and elegant roof tops. I connected with several industry professionals that pointed me in the right direction of where the “cool kids” hang out after the shows and in general.

These were the hot spots: The Edition Hotel, The Standard (has a skating rink on the patio), The High Line Hotel, Sky Room, Up&Down.

image1 (3)
Amazing Brunch at Mogador Cafe in East Village

image2 (1)
Best Sushi of my Life from Alpha Fusion in Hell’s Kitchen

image3 (1)
Pizza from Artichoke in East Village

I really had a great time and admire anyone that had the endurance of attending 4+ fashion shows per day. If you need any advice on how to prepare for NYFW please leave a comment below. Also feel free to leave any comments or questions.

XOXO,

Dynamically Branded