Are you looking for free press or for that extra boost on social media? Then dressing a celebrity might be your next big move. But how do you make that critical connection? You can try to contact them directly with a DM but from my experience, this has never worked. Not because celebrities aren’t interested but simply because they receive way too many messages to filter through what’s legit and what’s not. It’s more effective to contact the person in charge of dressing them, usually their stylist or assistant. Most celebrity stylists list their email address or agent’s email address on their social media profiles. If you can’t find an email you can DM them briefly asking professionally for an email address to send your latest look book or work sample. If you don’t have any luck with your DM or email you can always try to get in touch with the celebrity stylist’s assistant, as most experienced stylists have a team of other stylists around them.
The most effective way to get in touch with celebrity stylists is to simply be in the same space as them. Many celebrity stylists attend fashion events, host workshops, or speak on industry panels. There is no better way of initiating contact than in person so bring your business cards, wear one of your creations and introduce yourself. Boom! The first contact has been made.
Now it’s time to cement the connection. Don’t let more than 72 hours pass before following up. Introduce yourself, remind them of how you met and include a message about your interest in collaboration on upcoming projects by providing garments (bonus points if you know what project or event you would like to help with). Include one strong photo in the body of the text and then attach your look book. If your look book is too large try to compress it or create a Google Drive or Dropbox link instead.
Make sure to do your research about the stylist’s clientele and style. Don’t email an exclusively female wardrobe stylist a men’s look book or pitch winter clothes in the summer time. If you know that a particular celebrity loves to wear very fitted dresses, I wouldn’t propose a wide-legged oversize pantsuit.
Remember timing is of the essence. What are some events your collection could be leveraged for? Any award shows, galas, premieres, or product launches coming up? Get on the stylist’s radar weeks before or create a special design for the celebrity if your chances are high for being pulled.
Now that you’ve got the stylist’s interest here are some important things to remember before facilitating the pull:
1. Make sure your garments are dry-cleaned and cleanly sewn (cut off any loose threads, tighten up loose buttons and beads, etc.)
2. Have the stylist fill out a pull request form with all his info, credit card, ID, which items pulled, when they will be returned, etc. (A stylist pull request form is a legally binding contract that documents every detail of the pull)
3. I highly recommend charging a refundable deposit at least the first time. I had an incident where I received a pull request form and when the stylist didn’t return the garments, the credit card declined because I was given an invalid card number. I definitely learned my lesson. Most legit stylists receive decent budgets from their clients so a deposit shouldn’t be a big deal. If it you get any pushback, I would consider this a red flag.
4. I always ask for a shipping account number if the stylist doesn’t come to pick up the garments
5. Follow up to see if garments have been received and if they worked out. If they so, ask for pictures for your personal portfolio.
6. When you receive the garments back verify, they are in good condition before refunding the deposit.
If you’re more interested in celebrity pulls, need a sample stylist pull request form, a sample email, or more info about fashion events to attend to connect with celebrity stylists. Sign up for my upcoming Fashion Marketing Class “Elevate your Fashion Business in 60 Days” in collaboration with Fashion Mingle. You will receive an email you when the class is live.
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