“Proper preparation prevents poor performance.” I bet you can’t say that three times fast! But, it’s so true, being prepared for a photoshoot can be stressful and overwhelming. Let us help you; here is a quick how-to on planning your next photoshoot.
- Figure out why you want to shoot and decide on a goal: This shoot could promote an upcoming launch starring a few new fashion pieces. Maybe you want to show off a new swimwear line, or even a couple of your favorite accessories. What is your goal for the photoshoot? Do you want to target a larger audience? Maybe you want to make more sales? How about advertising for more models? Whatever the case, jot this idea down and get to work.
2. Create a mood board and a theme: Craft out the way you want your photoshoot to look. What’s the feeling you’re going for? Maybe you want the photos to look vintage by using film effects. Keep in mind that you want your photos to flow and have the same theme: colors, poses, or aesthetics. I’ve included a few examples in case you need inspiration.
Here is a perfect example of a vintage-themed mood board. The artist included pictures of several poses, filters, and colors they thought would portray their vision the best.
This mood board incorporates a pastel/rainbow theme. They have the colors pictured on the left side, different articles of clothing that would fit the overall look, as well as accessories to tie all the pieces together.
- Find the talent: The quickest way to find talent is toask the photographer for portfolios and recommendations on the models, wardrobe stylist, glam squad. You can also skim through Instagram or contact agencies that represent talent. You want to know your team before you hire a team.
- 4. Ask for rates before booking talent: What is each team member’s rate? Are the prices within your budget? What are you willing to pay? This is a very important step in creating a photoshoot. Do your research! Look for recommendations, ask other businesses for suggestions. You don’t want to be left with invoices you hadn’t accounted for at the end of the shoot.
5. Ask your photographer about what is all included in his/her rate: Preferably how many edits, models, locations, wardrobe changes, and prints are included in the overall price? If you want extra edits or images, how much will it cost? You can never go wrong with asking questions.
6. Create a shot list of images you would like to capture: Similar to the mood board, is there a specific pose you want to be captured? Maybe you want every photo to contain two or more models, or maybe you’d prefer individual shots instead. A shot list will be beneficial if you need help organizing your thoughts. This step may seem daunting at first but it will make the photoshoot process much easier in the end! Below a shot list, I created for my hair client’s last photoshoot.
This list includes the exact shots I wanted the photographer to capture to make sure there wasn’t any room for confusion.
- Give your glam squad images of what you want them to create: If you are interested in achieving an all-up-do shoot, what styles would you prefer? If you want all of the models to have subtle makeup looks, make sure your glam squad is aware of this. Bring your ideas to life by finding images that match the look you want to achieve!
You could use a subtle makeup look if your wardrobe is bold with lots of colors! (https://pin.it/2r8uOgb)
Maybe you’re interested in recreating euphoria makeup looks to give your photoshoot a POP! Remember, keep your mood board and theme cohesive. Let your imagination flow!
Include images of hairstyles you want to use as well, choosing the right hairstyles for your models is KEY. Print out those looks and hang up the day of the shoot so your glam squad has a constant reminder on set.
- Give your wardrobe stylist the model sizes and your available budget: When talking with your wardrobe stylist, you’ll want to make sure you provide him/her with all of your models’ sizes. You want to have their jeans, dress, top, bra and shoe size. If you’re interested in custom clothing or couture pieces you’ll have to provide the models’ exact measurements bust, waist, and hips. Ask your wardrobe stylist if they will need any other measurements beforehand. Also, consider your budget, specify your maximum amount. Stylists have the ability to pull/borrow clothing from some stores or designers they have relationships with, but if they can’t find what they need they will have to purchase the garments and accessories. A good stylist is able to return most items and reimburse you about a week after the shoot.
- Develop a contact sheet: A contact sheet is usually given to the team members before the shoot, letting them know the following day’s schedule. This way everyone stays on track and the day runs smoothly.
10. Create an ROS (run of schedule): If you are unfamiliar with this term, a run of schedule is just a written form of how the day will proceed. Who will be glammed first? Where will the first location be located? Who is in the first shot? The idea of an ROS is to help keep the day stress-free and everything running on time. It’s easy to get carried away and overwhelmed. However, an ROS will help when things begin to feel shaky.
11. Bring snacks: If your photoshoot is longer than two hours, make sure to pack some lightweight snacks. You’ll need food that isn’t messy nor heavy. You can never go wrong with trail mix, pretzels, or granola bars; a good source of protein while also being tasty and filling. Also, don’t forget to bring extra water. Your entire team will be ready for a quick pick-me-up after a while.
- Capture “behind the scenes” footage for your social media accounts: Everyone loves to see behind-the-scenes footage of movies and T.V. shows. During the shoot, make sure to snap some shots of your models getting their makeup done or the photographer in action, something to give your audience a little sneak-peak of your upcoming photo shoot.
13. Clean up after yourself: A task that seems so simple is oftentimes overlooked. “Oh, they’ll grab that,” or “I’m sure they’ll throw that away,” can be an easy way out. However, making sure to leave the venue as clean as it was when you arrived says a lot about the character of your business.
Not as bad as you thought, is it? I hope this post helped and you feel confident in taking on your next shoot!
XOXO, Dynamically Branded
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