Whether you hate or love A.I., customers are increasingly relying on Claude, Gemini, and ChatGPT to facilitate their lives. I have friends who basically can’t function a day without using it. Yes, that’s where we’re at. As a business owner, freelancer, or creative, A.I. can and should be leveraged to your advantage not the other way around keep in mind we’re training a model, so be mindful what information you’re plugging into a very powerful system.
What does all that have to do with the holidays? Well if you’re trying to sell a service or product during peak shopping season, A.I. searches and A.I. guided shopping experiences will play a way bigger role than last year. As a consequence, if you don’t appear in the answers to those prompts, you’re basically left out of the brand discovery game.
That’s why credibility in the media (press placements) and quality content are so important. A.I. pulls from published articles, websites, and high quality social media content. Consistent messaging across platforms are crucial. Some said that PR is a dead profession, but on the contrary, PR in the age of A.I. becomes even more important because old SEO strategies don’t work anymore as they now engage A.I. as well. We just won’t get around it, if you’re a DTC business.
If you want a piece of the $1.7 Trillion holiday spending pie, you need to get ready now!
So how do you actually show up in those A.I. outputs? It’s NOT a hack or meta tag you have to put on your website. It’s how it’s always been. Credibility, Consistency, and a solid plan you’re going to implement Step-by-Step. That’s exactly what I built into my Holiday Marketing Guide, that’s dropping in two weeks.
It’s not a list of tips — it’s the week-by-week system I use with my own clients, from creating your key messages and visuals in early October, to first teasers in November, all the way to the final Christmas push. Where to focus your energy so you don’t come up with a half-ass black Friday video no one connects with. It also includes pitch templates for holiday gift guides and a content calendar.
$1.7 trillion is up for grabs in Q4. The business leaders who get a piece of it aren’t the ones with the largest budget — they’re the ones who started before everyone else woke up. Guide drops in two weeks. Get ready!!!
XOXO,
Dynamically Branded
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