Getting Your Designs on Celebrities

Are you looking for free press or for that extra boost on social media? Then dressing a celebrity might be your next big move. But how do you make that critical connection? You can try to contact them directly with a DM but from my experience, this has never worked. Not because celebrities aren’t interested but simply because they receive way too many messages to filter through what’s legit and what’s not. It’s more effective to contact the person in charge of dressing them, usually their stylist or assistant. Most celebrity stylists list their email address or agent’s email address on their social media profiles. If you can’t find an email you can DM them briefly asking professionally for an email address to send your latest look book or work sample. If you don’t have any luck with your DM or email you can always try to get in touch with the celebrity stylist’s assistant, as most experienced stylists have a team of other stylists around them.

Photo Credits: OutNow.Ch

The most effective way to get in touch with celebrity stylists is to simply be in the same space as them. Many celebrity stylists attend fashion events, host workshops, or speak on industry panels. There is no better way of initiating contact than in person so bring your business cards, wear one of your creations and introduce yourself. Boom! The first contact has been made.

Photo Credits: Dreamstime.com

Now it’s time to cement the connection. Don’t let more than 72 hours pass before following up. Introduce yourself, remind them of how you met and include a message about your interest in collaboration on upcoming projects by providing garments (bonus points if you know what project or event you would like to help with). Include one strong photo in the body of the text and then attach your look book. If your look book is too large try to compress it or create a Google Drive or Dropbox link instead.

Make sure to do your research about the stylist’s clientele and style. Don’t email an exclusively female wardrobe stylist a men’s look book or pitch winter clothes in the summer time. If you know that a particular celebrity loves to wear very fitted dresses, I wouldn’t propose a wide-legged oversize pantsuit.

Remember timing is of the essence. What are some events your collection could be leveraged for? Any award shows, galas, premieres, or product launches coming up? Get on the stylist’s radar weeks before or create a special design for the celebrity if your chances are high for being pulled.

Michelle Williams, Tina Knowles-Lawson and Kelly Rowland at the Wearable Art Gala. Photo Credits: Chron.com

Now that you’ve got the stylist’s interest here are some important things to remember before facilitating the pull:

1.    Make sure your garments are dry-cleaned and cleanly sewn (cut off any loose threads, tighten up loose buttons and beads, etc.)

2.    Have the stylist fill out a pull request form with all his info, credit card, ID, which items pulled, when they will be returned, etc. (A stylist pull request form is a legally binding contract that documents every detail of the pull)

3.    I highly recommend charging a refundable deposit at least the first time. I had an incident where I received a pull request form and when the stylist didn’t return the garments, the credit card declined because I was given an invalid card number. I definitely learned my lesson. Most legit stylists receive decent budgets from their clients so a deposit shouldn’t be a big deal. If it you get any pushback, I would consider this a red flag.

4.    I always ask for a shipping account number if the stylist doesn’t come to pick up the garments

5.    Follow up to see if garments have been received and if they worked out. If they so, ask for pictures for your personal portfolio.

6.    When you receive the garments back verify, they are in good condition before refunding the deposit.

If you’re more interested in celebrity pulls, need a sample stylist pull request form, a sample email, or more info about fashion events to attend to connect with celebrity stylists. Sign up for my upcoming Fashion Marketing Class “Elevate your Fashion Business in 60 Days” in collaboration with Fashion Mingle.  You will receive an email you when the class is live.

Please comment and share!

XOXO,

Dynamically Branded.

Stylish Moms

Many soon to be mothers think they’re lives are over once they give birth. But this doesn’t have to be the case. There are many women out there still pursing their dreams. Also, just because you are pregnant or a mom doesn’t mean that you can’t dress up or do things to make you feel better. Yes, you will have to make adjustments to your life but life goes on. I’m dedicating this to all the moms out there working hard making things happen.

Here are the moms I love following on social media. One of my muses finds very unique vintage pieces and puts a modern twist to them, the other one goes for a very chic and classy look whereas the last one masters wearing pants with an oversized very polished look. Do they look like this every day? Probably not, but they can be an inspiration to step up your fashion game every once in a while.

  1. @Cris_CavallariIMG_0027IMG_0026IMG_0025IMG_0024
  2. @ChrissyTeigenIMG_0028 (1)IMG_0029IMG_0030IMG_0032
  3. @KahlanaBarfieldIMG_0033IMG_0034IMG_0036IMG_0037

Can’t wait to see you all slay this season, feel free to tag me on social media @MsLally9 and I will feature you in my next inspirational style post!

XOXO,

Dynamically Branded

Tips to fight Anxiety & Stress

We live in a day and age where we are over-flooded with information. There is so much unnecessary, meaningless and simply dumb content out there. It becomes increasingly difficult to filter through all this clutter. Then, add the fact that we are addicted to our phones. I can literally do everything with the touch of a button on my phone. After talking to some of my friends and other entrepreneurs I became aware that I am not the only one suffering from anxiety. It’s actually very common. Anxiety is different for everyone but for me, my mind was constantly racing or went off the deep end by creating worst-case scenarios that are highly unlikely to happen. It is literally a downward spiral of worry followed by insomnia. Luckily I’ve never faced depression but anxiety could lead to that. I have learned my triggers and I found ways to prevent anxiety before it even arises:

  1. Turn off Alerts on your phone and desktop: Having your thought process constantly interrupted, checking your email and social media after every alert adds to the unnecessary clutter. Studies showed that people spend on average two hours per day on social media, which is beating the time we spend on eating food, some teens spend up to 9 hours daily (Social Media Daily)! Crazy right? One of the reasons behind it is that a social media like creates dopamine in your brain, a chemical associated with pleasure (Business Insider). To prevent wasting precious time on emails and social media, it is way more efficient to set two times throughout the day to check your emails and answer them in bulk instead or going into your inbox everytime you get an alert. Same goes for social media. If it is part of your marketing strategy, schedule your posts through automation (e.g. Hootsuite) and spend 30-45 mins/day interacting with your audience during your peak time which can be determined by paying attention to your analytics.Screen Shot 2018-05-04 at 2.23.07 PM
  2. Don’t answer your phone after certain hours: As a publicist, I try to be available as much as possible for my clients. I used to answer questions at all times and they got used to it. Those late night phone calls and texts never were real emergencies and could have waited until the next day. Since then I made it a rule that after 9pm I won’t respond to anything business related unless we have an event, travel, or major interview lined up for the following day. I often don’t answer my friends after hours either. This really helped me gain more peace, increase my rest, give my brain time to wind down as well as enjoy the time with loved ones and friends much more.phone
  3. Meditation: This element was crucial to my new lifestyle and added so much peace to my life. It doesn’t only help me calm down and escape from my hectic life, but also helps me think clearer and focus on the important things in life. I use the Inscape App which offers guided meditations for different life moments such as more vitality, reducing stress, better sleep at night, increased focus etc. They also have a physical location in NYC so everytime I’m in NYC I try to attend at least one class. Totally worth it especially after a hectic event such as New York Fashion Week. I often meditate and take deep breaths throughout the day when things are starting to pile up. 625011e4eba42b9e2ed95632a5d01a2b--hair-addiction-natural-hairstyles
  4. Switch your phone to airplane mode at night: Not only does this reduce radiation your phone exudes it also brings more tranquility to your life when you don’t see all the popups on your phone when you wake up. Another rule I implemented is to not check my phone the first 30-45 mins after I wake up. This helped me to fully enjoy my breakfast, morning cuddles with my boo and be more present overall. Because I know once I turn on my phone it’s over and it will be hard to get some time to myself.
  5. Be grateful: I wake up every day finding at least 3 new things I am grateful for in my life. Waking up with a grateful mindset sounds simple but it has improved my overall happiness so much and it also significantly reduced the times I compare my life with others, which had often lead to stress and unnecessary pressure I placed myself.grateful

I hope this helped you out a bit. Take time to be present, smell the roses when you take a walk and don’t look at your phone when you’re out for dinner. Who knows maybe you’ll take my tips to heart. If so, please email me about it sschirru@dynamicallybpr.com.

I would love to hear if any of you suffer from anxiety and what you do to overcome it.

XOXO,

Dynamically Branded

Supermodel Tyra Banks will be in Dallas April 11th promoting her new book

This is for all my America’s Next Topmodel fans! Yes, the one and only Tyra Banks will come to Dallas and she is not coming alone, she’s bringing her fierce mother Carolyn London with her, who was co-writer of her latest book “Perfect is Boring“. They are both coming to the Wyly Theatre on Wednesday, April 11 at 7:30pm.

 

tyra 1
Photo Credits: ATTPAC

 

“Tyra Banks and her mother, Carolyn, get raw, real and cray-in-a-good-way as they share what they’ve learned on Tyra’s journey from insecure preteen to supermodel and entrepreneurial powerhouse.” (ATTPAC)

About Tyra Banks:

Tyra Banks is the supermodel, super entrepreneur, and super CEO of our time. As an original Victoria’s Secret Angel, the first African American model to be featured on the cover of the Sports Illustrated swimsuit edition, and the creator/executive producer of one of the longest-running competition shows, America’s Next Top Model, Tyra has made it her life’s mission to expand the definition of beauty and empower women worldwide. In 2012, she graduated from the Owner/President Management program at Harvard Business School and now teaches personal branding at Stanford University’s Business School. (Tyra Banks)

Tickets to see the power duo can be purchased here. Each ticket will include a signed copy of “Perfect is Boring”

Subscribe to our newsletter for a chance to win a ticket to see Tyra Bank and her mother. Winner will be announced April 10th.

XOXO,

Dynamically Branded