Elevate your Fashion Business in 60 Days

I’m so excited to announce that my First Online Fashion Marketing Course is LIVE!!! It’s titled ELEVATE YOUR FASHION BUSINESS IN 60 DAYS and you can register HERE. If you’ve been reading my posts you know that I’ve hinted at a course launch for a few months now. I’ve had the curriculum finished in August of last year but with caring and raising a little human I had to figure out Mommyhood first and business later. Thanks to my Partners in Crime at Fashion Mingle we went live yesterday and the course is open for registration. But Hurry there are Only 10 spots Available!!!

I’ve been in the Fashion Industry for over 6 years and met so many amazing designers. Unfortunately, 90% of them either quit, struggle or go back to their 9-5 because they can’t live off their passion. I know that many of them have a difficult time with marketing and business administration yet can’t afford to hire a professional in that area. Consequently, I wanted to create a course that teaches them just that. You will learn how to find and reach your target market, how to create social media content, the best ways to start dressing celebrities, how to plan and host a successful fashion show and much more.

Marketing Campaign for Ese Azenabor

I’m also aware that networking is crucial in the industry, as a bonus I will share my resources and contacts with my class. I will offer weekly one-on-ones to solve business challenges and have live sessions with celebrity stylists and fashion show producers. This will also educate the class about fashion marketing practices, so when the time comes to hire professionals they know what these experts should be able to deliver. I think sharing knowledge is very powerful and if you can learn from me and avoid mistakes my clients and I made you will elevate faster to the next level and have a greater chance to become Million Dollar Businesses as well. This course is for Fashion Designers, Retailers, E-commerce Boutiques, Accessories Designers, and Wardrobe Stylists.

Noha Raouf at Fashion X Dallas Noir

So if you’ve been struggling to find clients, are miserable in your 9-5 or simply don’t know how you can turn this passion for fashion into a profitable business. Register at ElevateIn60days.com

Of course like, share, and comment and feel free to send me a personal email at Sschirru@dynamicallybpr.com with any questions you might have!

Getting Your Designs on Celebrities

Are you looking for free press or for that extra boost on social media? Then dressing a celebrity might be your next big move. But how do you make that critical connection? You can try to contact them directly with a DM but from my experience, this has never worked. Not because celebrities aren’t interested but simply because they receive way too many messages to filter through what’s legit and what’s not. It’s more effective to contact the person in charge of dressing them, usually their stylist or assistant. Most celebrity stylists list their email address or agent’s email address on their social media profiles. If you can’t find an email you can DM them briefly asking professionally for an email address to send your latest look book or work sample. If you don’t have any luck with your DM or email you can always try to get in touch with the celebrity stylist’s assistant, as most experienced stylists have a team of other stylists around them.

Photo Credits: OutNow.Ch

The most effective way to get in touch with celebrity stylists is to simply be in the same space as them. Many celebrity stylists attend fashion events, host workshops, or speak on industry panels. There is no better way of initiating contact than in person so bring your business cards, wear one of your creations and introduce yourself. Boom! The first contact has been made.

Photo Credits: Dreamstime.com

Now it’s time to cement the connection. Don’t let more than 72 hours pass before following up. Introduce yourself, remind them of how you met and include a message about your interest in collaboration on upcoming projects by providing garments (bonus points if you know what project or event you would like to help with). Include one strong photo in the body of the text and then attach your look book. If your look book is too large try to compress it or create a Google Drive or Dropbox link instead.

Make sure to do your research about the stylist’s clientele and style. Don’t email an exclusively female wardrobe stylist a men’s look book or pitch winter clothes in the summer time. If you know that a particular celebrity loves to wear very fitted dresses, I wouldn’t propose a wide-legged oversize pantsuit.

Remember timing is of the essence. What are some events your collection could be leveraged for? Any award shows, galas, premieres, or product launches coming up? Get on the stylist’s radar weeks before or create a special design for the celebrity if your chances are high for being pulled.

Michelle Williams, Tina Knowles-Lawson and Kelly Rowland at the Wearable Art Gala. Photo Credits: Chron.com

Now that you’ve got the stylist’s interest here are some important things to remember before facilitating the pull:

1.    Make sure your garments are dry-cleaned and cleanly sewn (cut off any loose threads, tighten up loose buttons and beads, etc.)

2.    Have the stylist fill out a pull request form with all his info, credit card, ID, which items pulled, when they will be returned, etc. (A stylist pull request form is a legally binding contract that documents every detail of the pull)

3.    I highly recommend charging a refundable deposit at least the first time. I had an incident where I received a pull request form and when the stylist didn’t return the garments, the credit card declined because I was given an invalid card number. I definitely learned my lesson. Most legit stylists receive decent budgets from their clients so a deposit shouldn’t be a big deal. If it you get any pushback, I would consider this a red flag.

4.    I always ask for a shipping account number if the stylist doesn’t come to pick up the garments

5.    Follow up to see if garments have been received and if they worked out. If they so, ask for pictures for your personal portfolio.

6.    When you receive the garments back verify, they are in good condition before refunding the deposit.

If you’re more interested in celebrity pulls, need a sample stylist pull request form, a sample email, or more info about fashion events to attend to connect with celebrity stylists. Sign up for my upcoming Fashion Marketing Class “Elevate your Fashion Business in 60 Days” in collaboration with Fashion Mingle.  You will receive an email you when the class is live.

Please comment and share!

XOXO,

Dynamically Branded.

Hallo, we’re back! With Exciting News!!!

Hey guys, what’s up? I know it has been a while since I last posted on here. But a lot has happened in the past 11 months. If you follow me on Social Media you might know that I have had a beautiful baby boy. Khai was born Sep 6th, I essentially only took off 3 weeks and was back to handling Press, VIPs, Run of Show, Sponsors and Talent on Nov 1st for one of my client’s fashion shows. All while still trying to figure out my new role as a working mom. I was honestly overwhelmed at times and felt as if I was losing myself in being a mother. I wanted to quit everything at one point but one of my dear friends advised me to just maintain what I was doing for the next 6 months and that things will level out. Thank God they did eventually! Now I’m at the point were I can finally grow my business again. I’ve learned to work more efficiently and to not stress myself out on those days I don’t get much accomplished. I have some really exciting news!!!

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I will launch an Online Fashion Marketing Class this summer which will help fashion businesses reach the next level whether it’s sales, targeting, social media presence, dressing celebrities etc. There will be assignments, Q&A’s, as well as personal one on one consulting sessions with me. As an added bonus I will share my resources and invite Industry Experts such as celebrity stylists, fashion show producers and magazine editors to the class to share first hand what they are looking for when working with fashion businesses. This class is for fashion designers, stylists, fashion bloggers, fashion photographers, fashion marketers etc. We have also received many requests in regards to fashion shows and how to plan and organize them. You asked and we’ve answered with a Fashion Show Check-List which is available for sale right now! This resource will guide you from start till finish, ensure you meet your deadlines and guarantee you won’t forget anything. 

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Buy Now

Stay tuned for announcements and give aways. Please share and comment!!!

XOXO,

Dynamically Branded

Your Network is your Networth – Fashion Mingle’s NYFW Networking Party connected Fashion Pros across the world

Fashion Mingle, a fashion tech startup that has built a nationwide network for fashion professionals hosted its second networking party during New York Fashion Week on February 11th at ROW NYC.

The event was designed to provide networking opportunities for fashion industry professionals who come to New York to work behind-the-scenes or attend the runway shows at NYFW. Originally planned for just 50-100 people, word of mouth spread like a wildfire and the mixer attracted hundreds of Fashion professionals and industry leaders. The event was structured in 3 parts which consisted of an exclusive VIP experience with red carpet interviews conducted by Dora Spectacular from 7 pm – 8 pm accompanied by cocktails and hors-d’oeuvres served by District M. VIPs also enjoyed exclusive vendors Neveen Dominic Cosmetics and Marco Polo. VIPs spotted on the red carpet and throughout the event included Diandra Barnwell (E! So Cosmo), Jeremy Carver (CW Supernatural), Christopher Collie (Senior Editor at Large at Fashion Week Online & GQ Insider), Francesca Baker (Conde Nast Executive), Caribbean Rising Star Arita (Singer at Tempo Networks), Ray Diaz (Actor & Model), and CBS host Deborah Gordon.

 

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Diandra Barnwell interviewed by Dora Spectacular Photo Credit: Julie Stanley

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Diandra Barnwell Photo Credits: Julie Stanley

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Jeremy Carver and Diandra Branwell Photo Credits: Julie Stanley

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From left Briiante, Jeremy Carver, Christopher Collie, Diandra Barnwell. Photo Credits: Jane Kratochvil

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Christopher Collie with Fashion Mingle Founders Melissa Shea and Beth Smith. Photo Credits: Jane Kratochvil

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ARITA interviewed by Dora Spectacular. Photo Credits: Julie Stanley

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ARITA Photo Credits: Julie Stanley

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Ray Diaz Photo Credits: Julie Stanley

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Melissa Shea, Moi (Stephania Schirru), and Beth Smith. Photo Credits: Patrick Hovan

At 8 pm the general admission entered the Row NYC lounge to join the VIPs in the networking experience. Unlike other events during NYFW, this networking party consisted of exchanging contacts and ideas with a collaborative mindset behind it.

“There were some great people at this event, this was great let’s stay connected” ~ Christopher Collie (Fashion Week Online)

“I loved the diversity in the room. Met so many incredible people from all walk of life with one common goal – to expand our network. Incredibly inspiring.” ~ Diandra Barnwell

“This was so much fun I didn’t expect to meet that many great people that I can really work with to grow my business”  ~ Gregorgina Herrera (Mexican Jewelry Designer)

The networking event hosted by Fashion Mingle united makeup artists, hair stylists, fashion photographers, on-air personalities, influencers, entertainers, models, fashion designers, PR professionals, and bloggers from across the World with the New York fashion community.

The networking party concluded with a dance party at 10 pm to the beats of Dj Nikki Nicole.

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Dj Nikki Nicole Photo Credits: Jane Kratochvil

Sponsors of the event were Row NYC, Linger Magazine, Curls, Michelle Pajak – Reynolds, Nolcha Shows, Planet Fashion TV, My Event Is The Bomb, Rae Cosmetics, Paint Cosmetics, and Runway the Real Way.

With the Fashion Mingle Networking Party being such a great success and having filled the need of providing networking opportunities beyond just the runway shows during NYFW, it is no surprise that Fashion Mingle announced it will host its next networking party during NYFW on Sunday, September 9th, 2018. Stay tuned for more info. To grow your local Fashion Network through Fashion Mingle please sign up for your local fashion directory here for free: https://fashionmingle.net/