Getting Your Designs on Celebrities

Are you looking for free press or for that extra boost on social media? Then dressing a celebrity might be your next big move. But how do you make that critical connection? You can try to contact them directly with a DM but from my experience, this has never worked. Not because celebrities aren’t interested but simply because they receive way too many messages to filter through what’s legit and what’s not. It’s more effective to contact the person in charge of dressing them, usually their stylist or assistant. Most celebrity stylists list their email address or agent’s email address on their social media profiles. If you can’t find an email you can DM them briefly asking professionally for an email address to send your latest look book or work sample. If you don’t have any luck with your DM or email you can always try to get in touch with the celebrity stylist’s assistant, as most experienced stylists have a team of other stylists around them.

Photo Credits: OutNow.Ch

The most effective way to get in touch with celebrity stylists is to simply be in the same space as them. Many celebrity stylists attend fashion events, host workshops, or speak on industry panels. There is no better way of initiating contact than in person so bring your business cards, wear one of your creations and introduce yourself. Boom! The first contact has been made.

Photo Credits: Dreamstime.com

Now it’s time to cement the connection. Don’t let more than 72 hours pass before following up. Introduce yourself, remind them of how you met and include a message about your interest in collaboration on upcoming projects by providing garments (bonus points if you know what project or event you would like to help with). Include one strong photo in the body of the text and then attach your look book. If your look book is too large try to compress it or create a Google Drive or Dropbox link instead.

Make sure to do your research about the stylist’s clientele and style. Don’t email an exclusively female wardrobe stylist a men’s look book or pitch winter clothes in the summer time. If you know that a particular celebrity loves to wear very fitted dresses, I wouldn’t propose a wide-legged oversize pantsuit.

Remember timing is of the essence. What are some events your collection could be leveraged for? Any award shows, galas, premieres, or product launches coming up? Get on the stylist’s radar weeks before or create a special design for the celebrity if your chances are high for being pulled.

Michelle Williams, Tina Knowles-Lawson and Kelly Rowland at the Wearable Art Gala. Photo Credits: Chron.com

Now that you’ve got the stylist’s interest here are some important things to remember before facilitating the pull:

1.    Make sure your garments are dry-cleaned and cleanly sewn (cut off any loose threads, tighten up loose buttons and beads, etc.)

2.    Have the stylist fill out a pull request form with all his info, credit card, ID, which items pulled, when they will be returned, etc. (A stylist pull request form is a legally binding contract that documents every detail of the pull)

3.    I highly recommend charging a refundable deposit at least the first time. I had an incident where I received a pull request form and when the stylist didn’t return the garments, the credit card declined because I was given an invalid card number. I definitely learned my lesson. Most legit stylists receive decent budgets from their clients so a deposit shouldn’t be a big deal. If it you get any pushback, I would consider this a red flag.

4.    I always ask for a shipping account number if the stylist doesn’t come to pick up the garments

5.    Follow up to see if garments have been received and if they worked out. If they so, ask for pictures for your personal portfolio.

6.    When you receive the garments back verify, they are in good condition before refunding the deposit.

If you’re more interested in celebrity pulls, need a sample stylist pull request form, a sample email, or more info about fashion events to attend to connect with celebrity stylists. Sign up for my upcoming Fashion Marketing Class “Elevate your Fashion Business in 60 Days” in collaboration with Fashion Mingle.  You will receive an email you when the class is live.

Please comment and share!

XOXO,

Dynamically Branded.

Hallo, we’re back! With Exciting News!!!

Hey guys, what’s up? I know it has been a while since I last posted on here. But a lot has happened in the past 11 months. If you follow me on Social Media you might know that I have had a beautiful baby boy. Khai was born Sep 6th, I essentially only took off 3 weeks and was back to handling Press, VIPs, Run of Show, Sponsors and Talent on Nov 1st for one of my client’s fashion shows. All while still trying to figure out my new role as a working mom. I was honestly overwhelmed at times and felt as if I was losing myself in being a mother. I wanted to quit everything at one point but one of my dear friends advised me to just maintain what I was doing for the next 6 months and that things will level out. Thank God they did eventually! Now I’m at the point were I can finally grow my business again. I’ve learned to work more efficiently and to not stress myself out on those days I don’t get much accomplished. I have some really exciting news!!!

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I will launch an Online Fashion Marketing Class this summer which will help fashion businesses reach the next level whether it’s sales, targeting, social media presence, dressing celebrities etc. There will be assignments, Q&A’s, as well as personal one on one consulting sessions with me. As an added bonus I will share my resources and invite Industry Experts such as celebrity stylists, fashion show producers and magazine editors to the class to share first hand what they are looking for when working with fashion businesses. This class is for fashion designers, stylists, fashion bloggers, fashion photographers, fashion marketers etc. We have also received many requests in regards to fashion shows and how to plan and organize them. You asked and we’ve answered with a Fashion Show Check-List which is available for sale right now! This resource will guide you from start till finish, ensure you meet your deadlines and guarantee you won’t forget anything. 

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Buy Now

Stay tuned for announcements and give aways. Please share and comment!!!

XOXO,

Dynamically Branded

Revamped “NOIR” Concept by Fashion X Dallas becomes a Hit

Written by Emily Maldonado.

Fashionistas experienced a one-of-a-kind evening Saturday, September 30, 2017, at Sixty-Five Hundred for Fashion X Dallas “NOIR.”

The revamped concept consisted of one night packed with action from 15 runway designers including Project Runway stars Korto Momolu and Amanda Valentine, Meroki, Don Morphy, Ferrah, Abi Ferrin, Chasity Sereal, Bentley + Lace, House of Cynthia, Brittany Nicole, Vaeward, Vendals, Silk Threads by Ruby Bhandri, Noha Raouf and Modish & Swank. Capsule collections from Sydney Morris, La Lo La Clothing, Amberleaf, Tashumbra, Colt Collections, Dalina Ford Swim, Daniel Hinojos and Ca$hmere Mafiiia were also included. With the new open floor plan, guests also enjoyed a mingling atmosphere as well as an epic gallery featuring jewelry and accessories designer pop-up shops.

 


The “NOIR” theme led guests to dress in their most sophisticated and elegant all-black outfits while creating the perfect contrast to allow all the pieces on the runway to really stand out. The venue buzzed with influencers, media guests, celebrity stylists and reality TV stars, who immersed themselves along with other fashion enthusiasts in a night of fashion ranging from the grand black carpet entrance to the open bar with signature cocktails, the runway show, and the vendor exhibit.


A special and exciting moment presented itself when Bernina, a presenting sponsor, awarded the Houston-based designer also Hurricane Harvey Survivor Chasity Sereal with the Bernina Fashion Fund which equipped her with a BERNINA 560 (B 560) sewing machine valued at $3,399.

 

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Chasity Sereal receiving the Bernina Fashion Fund

Fashion X Dallas “NOIR” beneficiaries were Every Girl Deserves (EGD) Foundation and the Fashion Group International of Dallas. Guests included: Real Housewives of Dallas Cast Member LeeAnne Locken, K104’s DeDe in the Morning Host Dede McGuire, Celebrity Life Coach Steve Kemble, Fox News Anchor Dionne Anglin, Morning Dose Host Laila Muhammad and Good Morning Texas Host Jane McGarry. Other notable guests were Celebrity Concierge  Jackson, CW33 Host Raquel Gonzalez, Vintage Martini Owner Ken Weber, and influencers such as Christian Craven and Cynthia Smoot.

 

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Laila Muhammad and DeDe McGuire

 

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Steve Kemble, LeeAnne Locken, Chad Collom, Hamilton Sneed, Cynthia Smoot, Jane McGarry

Photo Courtesy of Thomas Garza. For more information about Fashion X Dallas, please click here.

XOXO,

Dynamically Branded

 

Win Two VIP Tickets to #TheCosignExperience 2017

Since we love our followers and readers we wanted to do something special for you guys!

We will give away two VIP Tickets (for you and a guest) to Cosign Magazine’s Fashion Music & Art Show taking place at the IQ Haus (1107 Dragon Street, Dallas TX 75207) on Sunday, July 16th @7 PM.

Your VIP tickets will include:

  1. Front Row Seating
  2. Access to the VIP Suite
  3. Complimentary Hpnotiq drinks & food by Sweet T’s Kitchen,
  4. A copy of Cosign Magazine’s issue
  5. A gift bag

In order to win these tickets you have to:

  1. Subscribe to my email list
  2. Follow me on Instagram (mslally9)
  3. Like my Facebook Page (Dynamically Branded)
  4. Share this flyer with #TheCosignExperience17 and tag @cosignmag @mslally9
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The winner will be announced Friday, July 14th (you must have a public IG profile in order to win).

Good Luck!!!

XOXO,

Dynamically Branded