Getting Your Designs on Celebrities

Are you looking for free press or for that extra boost on social media? Then dressing a celebrity might be your next big move. But how do you make that critical connection? You can try to contact them directly with a DM but from my experience, this has never worked. Not because celebrities aren’t interested but simply because they receive way too many messages to filter through what’s legit and what’s not. It’s more effective to contact the person in charge of dressing them, usually their stylist or assistant. Most celebrity stylists list their email address or agent’s email address on their social media profiles. If you can’t find an email you can DM them briefly asking professionally for an email address to send your latest look book or work sample. If you don’t have any luck with your DM or email you can always try to get in touch with the celebrity stylist’s assistant, as most experienced stylists have a team of other stylists around them.

Photo Credits: OutNow.Ch

The most effective way to get in touch with celebrity stylists is to simply be in the same space as them. Many celebrity stylists attend fashion events, host workshops, or speak on industry panels. There is no better way of initiating contact than in person so bring your business cards, wear one of your creations and introduce yourself. Boom! The first contact has been made.

Photo Credits: Dreamstime.com

Now it’s time to cement the connection. Don’t let more than 72 hours pass before following up. Introduce yourself, remind them of how you met and include a message about your interest in collaboration on upcoming projects by providing garments (bonus points if you know what project or event you would like to help with). Include one strong photo in the body of the text and then attach your look book. If your look book is too large try to compress it or create a Google Drive or Dropbox link instead.

Make sure to do your research about the stylist’s clientele and style. Don’t email an exclusively female wardrobe stylist a men’s look book or pitch winter clothes in the summer time. If you know that a particular celebrity loves to wear very fitted dresses, I wouldn’t propose a wide-legged oversize pantsuit.

Remember timing is of the essence. What are some events your collection could be leveraged for? Any award shows, galas, premieres, or product launches coming up? Get on the stylist’s radar weeks before or create a special design for the celebrity if your chances are high for being pulled.

Michelle Williams, Tina Knowles-Lawson and Kelly Rowland at the Wearable Art Gala. Photo Credits: Chron.com

Now that you’ve got the stylist’s interest here are some important things to remember before facilitating the pull:

1.    Make sure your garments are dry-cleaned and cleanly sewn (cut off any loose threads, tighten up loose buttons and beads, etc.)

2.    Have the stylist fill out a pull request form with all his info, credit card, ID, which items pulled, when they will be returned, etc. (A stylist pull request form is a legally binding contract that documents every detail of the pull)

3.    I highly recommend charging a refundable deposit at least the first time. I had an incident where I received a pull request form and when the stylist didn’t return the garments, the credit card declined because I was given an invalid card number. I definitely learned my lesson. Most legit stylists receive decent budgets from their clients so a deposit shouldn’t be a big deal. If it you get any pushback, I would consider this a red flag.

4.    I always ask for a shipping account number if the stylist doesn’t come to pick up the garments

5.    Follow up to see if garments have been received and if they worked out. If they so, ask for pictures for your personal portfolio.

6.    When you receive the garments back verify, they are in good condition before refunding the deposit.

If you’re more interested in celebrity pulls, need a sample stylist pull request form, a sample email, or more info about fashion events to attend to connect with celebrity stylists. Sign up for my upcoming Fashion Marketing Class “Elevate your Fashion Business in 60 Days” in collaboration with Fashion Mingle.  You will receive an email you when the class is live.

Please comment and share!

XOXO,

Dynamically Branded.

Finding the Silver Lining of Winter

Texas girl reporting live from Winter. I’m miserable in these thirty and forty-degree days so I cannot imagine what it must be like up North! I’m a lover of the sun, so when I see it out and still step out to icicles… it’s a problem! Regardless, I have to work and leave the hibernating for the animals of the world, so when Vuliwear reached out and let me take their fly shades for a spin it was just the motivation I needed to step outside.

Winter can be so drab. It gets dark super early and sometimes it’s even dark during the day! I don’t know about you, but I go into total ice queen mode and the perfect accessory for my bougie tendencies are sunglasses. They give you a sort of mysterious aesthetic that simultaneously makes you look like the most important person on the street. I’ve seen some forums recently where people are asking whether it’s okay to wear shades in the Winter and I was a bit surprised that not everybody takes advantage of the glamorous glimmer the sun shows in the Winter months. So! Since my Vuliwear glasses have a classic aviator style with a unique twist, I thought I’d do some browsing and share some inspo for y’all on the best looks to pair with sunglasses this Winter.

 

Rihanna Inspo
Photo Credits: Vogue.com

Yellow Plaid Inspo
Photo Credits: https://ecstasymodels.blog

 

French Girl Inspo
Photo Credits: Pinterest

 

 

Leather Pants Inspo
Photo Credits: Pinterest

 

 

Zag
Photo Credits: Vuliwear.com

 

 

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Photo Credits: Vuliwear.com

 

 

Future Oyster Cover
Photo Credits: Oyster Magazine

 

 

BlcknBlu
Photo Credits: Vuliwear.com

 

I love the trend of the orange camo pants these days and of course, Rih did it better than the rest. Pair this grungy, bulky look with your hater blockers and you can’t be stopped. Some things I like about the Vuliwear sunglasses is that they have earthy tones, playful designs that reflect an insect’s eye and are also super lightweight despite the illusion of the aviator style, so it’s easy to be versatile with them. Most of the other looks are some form or fashion of a French, Chic twist. You’ve got to love a fitted outfit with some standout shades to add some demeanor, talk about classic. I’m thinking Sandy from Grease, Breakfast at Tiffany’s and Pretty Woman all in one. Last but not least, my men. You’ve got one look and one look only. Totally kidding, but I am only giving you one source of inspo because how do you not want to resemble Future on the cover of Oyster Magazine? He’s sporting some BlknBlu Vuliwear sunglasses with a dramatic metallic puffer coat. Can you say look at me and stay away at the same d*** time?!

Enjoy the sun when it comes y’all!

XOXO,

Dynamically Branded

6 Reasons You Should Become A Vendor At “The COSIGN Experience”

In previous posts I mentioned the importance of interacting with your customers and testing out your products. Vendor opportunities are great to test your product, collect feedback, gather email addresses, expose your product to the masses and most importantly make sales!

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In the following K.G. Graham from Cosign Magazine summed up 6 Reasons why you should become a vendor at the next The Cosign Experience taking place at the IQ Haus (1107 Dragon St,Dallas, TX 75207) on Sunday 07/16/2017:

  1. Brand Exposure. – As a vendor at #TheCOSIGNExperience, your brand will be exposed to our entire email database and following, via our social media channels, newsletter, digital platform, and event attendees. Your company will also be featured on the event’s website, as well as on COSIGNMag.com. Also, placing an item (sample, flyer, etc.) in our gift bags is another great way to leverage your sponsorship and get brand recognition.
  2. What other event couples a vendor booth with digital marketing? As a publication and marketing company, we help create brands and increase their online presence. The majority of events that offer vendor booths only include set up and recognition at the event, but when you become a sponsor at “The COSIGN Experience,” all vendors receive vendor booth set up, social media recognition via all of our channels, and content creation on our digital platform. Not only do you receive live event activation, but you also receive social media marketing. Great deal, right?
  3. Lead Generation and New Contacts. – Be sure to have some sort of lead generation system in place the day of the event, such as a sign up sheet. People will give you business cards and email addresses in exchange for a chance to win a great prize in a drawing, samples or even candy and other promotional item giveaways. You can use the emails you collect to add them to your company’s newsletter distribution.
  4. Build your social media and web content. – Content is key! Becoming a vendor at “The COSIGN Experience” is guaranteed to provide weeks full of content, if done correctly. We highly suggest bringing an assistant as your +1 to strictly capture social media footage for you. While you’re networking and describing your brand to potential customers, your assistant should be utilizing Instagram Live and Instagram Stories, Facebook Live, and capturing plenty of behind the scene photos, as well as posed photos of you and the attendees.
  5. New Clients. New Customers. New Business. – Not only are the attendees of “The COSIGN Experience” potential new clients and customers, so are your fellow sponsors and vendors! You can form new business partnerships at events, meet like-minded business professionals in complimentary businesses with which you share the same target market but are not in competition.
  6. Market Your Business Inexpensively. – We all know how much  marketing and advertising your business can cost. It can run hundreds or thousands of dollars to effectively advertise your company.  Spending less as a sponsor or vendor at an event is a much wiser investment that will bring a greater return on investment. Remember, you will be in the same room with hundreds of attendees who are your target market. By leveraging the event to your advantage, there will be no limit on your potential ROI.

For more information on becoming a vendor and/or sponsor email sschirru@dynamicallybpr.com! If you just want to attend the show for a night out with your friends please purchase tickets here.

Spread the good news with friends and family that are small business owners!!!

XOXO,

Dynamically Branded

Don’t miss these Events this season

Readers and followers always ask me which events are worth attending and which are a waste of time. The events listed are also a great opportunity for network and connect with the movers and shakers of specific industries.

1. Pink Pumps and Paparazzi 7:

ppp7
Photo Credits: PPP7 Website

For seven years, PPP has revolutionized the standard fashion show with its wildly popular annual soiree. Utilizing innovative venues, community partners, bold entertainment and a unique mix of haute-couture and ready-to-wear looks, Pink Pumps and Paparazzi has created a one-of-a-kind style experience for Dallas and beyond.

When: April 23rd 2017

Where: Frontiers of Flight Museum 6911 Lemmon Ave, Dallas, TX 75209

Tickets: Click here!

2. House of DIFFA Arabesque:

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Photo Credits: DIFFA Dallas Facebook

DIFFA/Dallas presents House of DIFFA 2017. This extraordinary fashion experience provides an exciting mix of philanthropy, theatrics and DIFFA/Dallas’ legendary runway production for close to 2,000 Patrons enabling grants for HIV/AIDS service organizations in North Texas. This is personally one of my favorite events my dear friend and mentor Rhonda Sargent Chambers will produce the runway production and she has always been able to impress 2000+ guests.

When: May 6th 2017

Where: Omni Dallas, 555 S Lamar St, Dallas, TX 75202

Tickets: Here!

3. 8th Annual Emmitt Smith Celebrity Golf Invitational & Gala:

esci-healthcare-highways
Photo Credits: emmittsmith.com

“The Emmitt Smith Celebrity Invitational golf tournament and gala, presented by title sponsor Healthcare Highways, marks its 8th year of grand-scale fundraising to directly impact the lives of thousands of North Texas children, families and their communities. The fundraising activities will begin with a Friday Night Gala presented by Albertsons/Tom Thumb, led by Honorary Chair Faye C. Briggs and Event Chairs Carmaleta Whiteley Felton and Otis Felton, at the Omni Dallas Hotel.” (www.emmittsmith.com/) This will be a star-studded charity gala with plenty of entertainment for a great cause.

When: May 12 & 13, 2017

Where: Omni Dallas 555 S Lamar St, Dallas, TX 75202 & TPC Craig Ranch 8000 Collin McKinney Pkwy, McKinney, TX 75070

Tickets: Here!

4. Blavity EmpowerHer 17 Conference:

blavity
Photo Credits: Blavity Newsletter

Blavity, one of the top media outlets for black creatives is hosting a two day conference for influencers, digital creators and  entrepreneurs. With the motto of “living your best life” this premier events will offer sessions that range from intimate AMA discussions, fireside chats, and finding your tribe. Attendees will have the opportunity to network with like-minded young professionals as well as absorb knowledge from speakers such as Necole Kane editor in chief of XO Necole who was formerly known as Necole Bitchie.

When: June 9 & 10, 2017

Where: Venue One, 1034 West Randolph Street, Chicago, IL 60607

Tickets: Here!

5. BET Experience 2017:

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Photo Credits: bet.com

Bringing together hundreds of thousands of fans, celebrities, and thought leaders, BET Experience and the BET Awards are a whirlwind celebration of culture. The BET Experience is a mix of music, entertainment, fashion and networking every Millennial will enjoy. Whether you party it up at the free live performances in front of the Staples center, absorb knowledge  during the celebrity panels in the convention center or enjoy the actual BET awards, this 4 day experience has been an extra-ordinary festival for the past 5 years.

When: June 22 – June 25 2017

Where: LA Live (downtown LA)

Tickets: Here!

I hope after reading this you will mark a couple dates in your calendar and maybe even travel out of town to absorb new impressions and fully embrace the industry you are passionate about! Please comment and share with others!!!

XOXO,

Dynamically Branded