Fall Trends 2020

(Written by Rachel Wedge)

So far, 2020 has been a year of unpredictability, transformation, and unity. The fashion trends have reflected these words and will continue to do so as we transition into the fall season. This fall, we want to showcase black designers and how their work and activism is transforming the fashion industry. 

Skirt Suits

Although our office settings have been looking a little different this year, a skirt suit is the perfect addition to your WFH or in-office wardrobe. The skirt suit inspires confidence and will make you feel like your own CEO, the perfect #Girlboss uniform. 

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Photo: Deity New York

This look from Deity New York features a corset jacket that adds both a feminine and bold touch to your typical skirt suit. It embodies the power of an unapologetic woman. 

Plaid Blazers 

Plaid blazers have been and continue to be a fall staple. They can be dressed down with a pair of jeans and a cute blouse, or dressed up for a chic office look.

Photo: Nordstrom

This boxy plaid blazer from Nordstrom has a single button and microcheck pattern, forming the ultimate versatile piece. 

Ribbed Dresses 

Ribbed dresses are perfect for autumn because of their naturally comfy nature. They can be dressed up with boots or heels for a fancier fall outfit, or you can pair them with your favorite sneakers for a more relaxed look. 

Photo: Reiss

This ribbed dress from Reiss is sophisticated and stylish, with ruffles at the bottom for a feminine touch. 

Athleisure

Athleisure has been a trend for quite some time now, and especially with virtual meetings and classes, this fall will be no exception. This blend of everyday comfort and street style gives you the ultimate look to transition from your virtual meetings, to grocery shopping, to grabbing drinks (socially distanced, of course). 

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Photo: Smith II

These shorts from Smith II can be taken straight from the runway into your home office. The versatility allows for a seamless transition from summer to fall. Match them with an oversized blazer, crop top, or hoodie, and boom you’ve created comfy street style look.

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Photo: Smith II

This “DNT Inverted Crop Hoodie”, also from Smith II, is another great addition to your fall wardrobe. 

Red Tones

Red tones are an autumn staple. They look stunning on every skin tone, and remind us all of falling leaves.  This fall, why not add a few unique items to your collection of red-toned pieces?

Photo: Deity New York

These gorgeous jackets from Deity New York will make you the envy of every passerby. The corset and cinched waistline provide a feminine touch. 

Whichever fall trend(s) you decide to participate in, we know you’ll look amazing. Be sure to take photos of the looks you create and share them with us!

Like, Share, and Comment!

XOXO,

Dynamically Branded

How to Elevate your Brand to the Next Level

Do you feel like you’re stuck and not leveling up to your full potential? Are you tired of still being in the same place you were over a year ago or even longer? Sick of low or non-existing sales? Are you finally ready to make a drastic change to reach your goals? Then this post is for you!

When my clients and myself started taking these 3 steps, we saw exponential growth in clients, sales, productivity, motivation, network.

1. Invest in your Business: That means, allocate funds towards a professional website, a real logo, labels, packaging, a storefront/showroom, etc.. Hire professionals to do what you can’t. If you’re a fashion designer, hire models and a great photographer to capture your collection. Employ someone in charge of just sales & marketing, hire an accountant that keeps up with your business finances. This will free up your time and allow you to focus on designing and the bigger picture of your business goals. If you’re a busy stylist who can’t keep up with social media hire someone to manage it. Invest in your education via classes and webinars. The Fashion World is one of the fastest-changing industries, it’s very challenging to stay abreast of all the changes and trends. But thanks to the internet you can attend online classes, webinars, masterclasses, or even get certified in areas such as social media, fashion marketing, Fashion Business Management, etc. without having to leave the comfort of your home. Hootsuite Academy and Fashion Brain Academy offer great courses and so do Fashion Institutes. I personally will offer an online class on Nov 6th for Fashionpreneurs that are serious about taking their business to the next level but can’t afford to hire a marketing professional yet. You can REGISTER HERE for it.

Once you enhance your expertise you will be better prepared to cater to your clients and understand the ecosystem of the fashion industry. There is also financial gain in offering a superior product/service, the more qualified you are the more you can charge. Another benefit of investing in your business is that you come across more professionally and your audience will take you more seriously.

Also, invest time in reading about the Fashion Industry. I created a habit of reading Fashion Newsletters before I get started with my day. The ones I recommend are Business of Fashion, WWD, Vogue Business, and PR Couture. See those line items as investments in your business that will pay off in the long term and enable you to reach higher levels. If you’re not willing to invest and believe in yourself why should others?

2. Be Consistent: Your quality of work needs to be consistent with all clients, products, events, etc. This will establish your reputation, create accountability, and build your brand identity. Be consistent in the quality and frequency of the content you put out on social media and online. Don’t just post to post but instead add value for your audience. Also, consistency is the only way to measure if a new strategy is working or not. Be consistent in your leadership as well. If you say you only care about results and not how your employees achieve them you can’t start micro-managing them all of a sudden. It is said that it takes 21 days to form a new habit, so when trying something new try to maintain it for at least 21 days.

3. Surround Yourself with Positive Energy: There is nothing more draining than being around negative people that suck the life out of you. Surround yourself with like-minded go-getters who will motivate you to keep going and to level up. If you don’t have any friends that are part of the entrepreneurial lifestyle join groups or attend conferences. Great groups to join are FGI, DIFFA, your local Entrepreneurship Center, Start-Up Fashion, and Fashion Mingle. There are additional programs such as GC4Women, Tory Burch Foundation, The SBA, and Accelerator Programs such as Y Combinator, that provide small businesses with mentorship, consulting, and funding opportunities.

I would love to hear from you. What do you struggle with the most in your business? What’s holding you back? Which investments are difficult to make in your business? Or which step(s) mentioned in my post would you like to implement next? You can comment below or email me at Sschirru@dynamicallybpr.com.

XOXO,

Dynamically Branded

Getting Your Designs on Celebrities

Are you looking for free press or for that extra boost on social media? Then dressing a celebrity might be your next big move. But how do you make that critical connection? You can try to contact them directly with a DM but from my experience, this has never worked. Not because celebrities aren’t interested but simply because they receive way too many messages to filter through what’s legit and what’s not. It’s more effective to contact the person in charge of dressing them, usually their stylist or assistant. Most celebrity stylists list their email address or agent’s email address on their social media profiles. If you can’t find an email you can DM them briefly asking professionally for an email address to send your latest look book or work sample. If you don’t have any luck with your DM or email you can always try to get in touch with the celebrity stylist’s assistant, as most experienced stylists have a team of other stylists around them.

Photo Credits: OutNow.Ch

The most effective way to get in touch with celebrity stylists is to simply be in the same space as them. Many celebrity stylists attend fashion events, host workshops, or speak on industry panels. There is no better way of initiating contact than in person so bring your business cards, wear one of your creations and introduce yourself. Boom! The first contact has been made.

Photo Credits: Dreamstime.com

Now it’s time to cement the connection. Don’t let more than 72 hours pass before following up. Introduce yourself, remind them of how you met and include a message about your interest in collaboration on upcoming projects by providing garments (bonus points if you know what project or event you would like to help with). Include one strong photo in the body of the text and then attach your look book. If your look book is too large try to compress it or create a Google Drive or Dropbox link instead.

Make sure to do your research about the stylist’s clientele and style. Don’t email an exclusively female wardrobe stylist a men’s look book or pitch winter clothes in the summer time. If you know that a particular celebrity loves to wear very fitted dresses, I wouldn’t propose a wide-legged oversize pantsuit.

Remember timing is of the essence. What are some events your collection could be leveraged for? Any award shows, galas, premieres, or product launches coming up? Get on the stylist’s radar weeks before or create a special design for the celebrity if your chances are high for being pulled.

Michelle Williams, Tina Knowles-Lawson and Kelly Rowland at the Wearable Art Gala. Photo Credits: Chron.com

Now that you’ve got the stylist’s interest here are some important things to remember before facilitating the pull:

1.    Make sure your garments are dry-cleaned and cleanly sewn (cut off any loose threads, tighten up loose buttons and beads, etc.)

2.    Have the stylist fill out a pull request form with all his info, credit card, ID, which items pulled, when they will be returned, etc. (A stylist pull request form is a legally binding contract that documents every detail of the pull)

3.    I highly recommend charging a refundable deposit at least the first time. I had an incident where I received a pull request form and when the stylist didn’t return the garments, the credit card declined because I was given an invalid card number. I definitely learned my lesson. Most legit stylists receive decent budgets from their clients so a deposit shouldn’t be a big deal. If it you get any pushback, I would consider this a red flag.

4.    I always ask for a shipping account number if the stylist doesn’t come to pick up the garments

5.    Follow up to see if garments have been received and if they worked out. If they so, ask for pictures for your personal portfolio.

6.    When you receive the garments back verify, they are in good condition before refunding the deposit.

If you’re more interested in celebrity pulls, need a sample stylist pull request form, a sample email, or more info about fashion events to attend to connect with celebrity stylists. Sign up for my upcoming Fashion Marketing Class “Elevate your Fashion Business in 60 Days” in collaboration with Fashion Mingle.  You will receive an email you when the class is live.

Please comment and share!

XOXO,

Dynamically Branded.

Finding the Silver Lining of Winter

Texas girl reporting live from Winter. I’m miserable in these thirty and forty-degree days so I cannot imagine what it must be like up North! I’m a lover of the sun, so when I see it out and still step out to icicles… it’s a problem! Regardless, I have to work and leave the hibernating for the animals of the world, so when Vuliwear reached out and let me take their fly shades for a spin it was just the motivation I needed to step outside.

Winter can be so drab. It gets dark super early and sometimes it’s even dark during the day! I don’t know about you, but I go into total ice queen mode and the perfect accessory for my bougie tendencies are sunglasses. They give you a sort of mysterious aesthetic that simultaneously makes you look like the most important person on the street. I’ve seen some forums recently where people are asking whether it’s okay to wear shades in the Winter and I was a bit surprised that not everybody takes advantage of the glamorous glimmer the sun shows in the Winter months. So! Since my Vuliwear glasses have a classic aviator style with a unique twist, I thought I’d do some browsing and share some inspo for y’all on the best looks to pair with sunglasses this Winter.

 

Rihanna Inspo
Photo Credits: Vogue.com

Yellow Plaid Inspo
Photo Credits: https://ecstasymodels.blog

 

French Girl Inspo
Photo Credits: Pinterest

 

 

Leather Pants Inspo
Photo Credits: Pinterest

 

 

Zag
Photo Credits: Vuliwear.com

 

 

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Photo Credits: Vuliwear.com

 

 

Future Oyster Cover
Photo Credits: Oyster Magazine

 

 

BlcknBlu
Photo Credits: Vuliwear.com

 

I love the trend of the orange camo pants these days and of course, Rih did it better than the rest. Pair this grungy, bulky look with your hater blockers and you can’t be stopped. Some things I like about the Vuliwear sunglasses is that they have earthy tones, playful designs that reflect an insect’s eye and are also super lightweight despite the illusion of the aviator style, so it’s easy to be versatile with them. Most of the other looks are some form or fashion of a French, Chic twist. You’ve got to love a fitted outfit with some standout shades to add some demeanor, talk about classic. I’m thinking Sandy from Grease, Breakfast at Tiffany’s and Pretty Woman all in one. Last but not least, my men. You’ve got one look and one look only. Totally kidding, but I am only giving you one source of inspo because how do you not want to resemble Future on the cover of Oyster Magazine? He’s sporting some BlknBlu Vuliwear sunglasses with a dramatic metallic puffer coat. Can you say look at me and stay away at the same d*** time?!

Enjoy the sun when it comes y’all!

XOXO,

Dynamically Branded