Bikini Ready?

Are you Bikini Ready?

No? Me neither lol! Well, I guess we have to work with what we got :-). Being Bikini Ready doesn’t start with your body but with choosing the right swimsuit that will flatter your physique and hide imperfections. If you have been following me you should have realized by now that I love deals and therefore wouldn’t spend more than $90 on a swimsuit unless I’m being invited to one of Diddy’s legendary yacht parties. Here my recommendations based on your body type. All swimsuits are from Target if you like a piece simply click on the picture or the price:

Busty and Problem Zone Mid-Section:
This Mesh-Inset Bandeau One Piece is figure-flattering and flaunts your assets with sporty mesh inserts. It has removable cups and a removable strap for extra comfort and sexiness.
Price: $39.99 by Target 

Pear Shaped (heavier on the bottom than top):
This playful black and white print is complimented with a pop color crochet trim that’s right on that boho trend. The underwire and push-up bra gives you that extra enhancement. The thin strings on the bottom won’t draw too much attention to the ticker part of your body.
Price: $17.99 for Top and $14.99 for Bottom by Target

Athletic Build
The Lace insertion reminds of playful lingerie and makes your killer body appear curvier and more feminine.
Price: $19.99 for Top  and $14.99 for Bottom by Target

Small Bust:
This printed bikini is the perfect suit for the modern boho girl. This push up midkini bikini top has attached over the shoulder straps and a double wing back hook closure for a great fit.The longer top will create the illusion of working with more up there 🙂
Price: $17.99 for Top and $14.99 for Bottom

Curvy:
Turn heads with this eye-catching combination of bold colors and mirrored geo-print designed to draw in your waistline and enhance all your curves. Well placed black panels and lengthening princess seams will keep those eyes wandering just where you want them to create a smooth, slimming look. Soft bra cups, comfy under wires and adjustable straps add comfort with a flattering look and feel.
Price: $69.99 by Target

I hope this helped you out, guys! Let me know what you think.

XOXO,

Dynamically Branded

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Top 3 Marketing Trends to watch in 2017

After my own experience in the marketing world this yerand reading Kate Harrison‘s interview with Stacy DeBroff, CEO and founder of Influence-Central in Forbes magazine, these are definitely the Top 3 trends to watch/follow this year:

1. Experiential Marketing: Now more than ever customers want more than a great product or service, they want an outstanding experience. This is where companies have to get creative! I always love to shout out local companies that excel at this very task. My Event is The Bomb (MEITB) took the simple photo booth concept and turned it into a leaner operation physically as well as technologically advanced it with boomerang like GIFs that can be shared via social media and mobile phone. MEITB turns even the most boring party into a fun soiree.

My second example is Fluff Pop a gourmet cotton candy company that created an entire new experience with our good Ol’ cotton candy. They revamped an old school treat with a myriad of flavors (sriracha, lychee, mango just to name a few), reduced it to bite-size, and found different applications. One of those is utilizing the cotton candy as garnish for ice cream or fancy cocktails, as a sweetener for hot beverages or as a glow stick for fun parties. On top of all that Fluff Pop tastes delicious and I’m always happy to see them at parties :-).

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Different Flavors and Applicatinons of Fluff Pop. Photo Credits: Fluff Pop Instagram

2. Influencer Marketing: Consumers want to hear honest opinions from their peers or “Influencers” they value and trust. They want to relate to a real person not a supermodel or actress. Whether these opinions are always honest in another story… Especially fashion and lifestyle brands hire industry key players to promote their products. Companies that choose the right influencers (I posted here how to find the right influencer, scroll to 3.) tremendously grew their brands. Among those firms that successfully implemented influencer marketing are: Anastasia Beverly Hills, Fashion Nova, and Good American (sold $1 million in the first month). Khloe Kardashian is co-founder of Good American and she has not only utilized her high profile sisters Kim, Kourtney and Kylie to endorse her new denim line but also influential socialites, it-girls and curvy relatable women.

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Good American Squad. Good American chose brand ambassadors with great social media following. Photo Credits: Good American Instagram
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Good American Brand Ambassador and ANTM Winner Ashley Graham. Photo Credits: Good American Instagran

There is also a flip-side to this strategy unfortunately as some companies such as “Flat Tummy Tea” took their influencer program too far by overexposing their products. It has become very obvious that most of their influencers are paid to produce outstanding reviews. Consequently these type of firms lost credibility with many customers. If you have questions about influencer marketing feel free to email me or comment below.

3. Social Media: The power of social media in undeniable, it’s being used as a search engine for products & services and it re-directs the entire shopping process. In today’s day and age you can even conveniently shop directly off Instagram thanks to the Like2Buy platform and a new Instagram extension that is currently being tested with 20 retailers.

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Kate Spade’s Instagram Shop. Photo Credits: Kate Spade NY Instagram

Additionally, most customer service can be resolved on social media. Instagram, Facebook, Snapchat and Twitter also put pressure on companies on the flip side  customers feel empowered by it. There isn’t a single company on this planet that wants other customers to see a bad review or complaint. Therefore public complaints have to be dealt will diligently and fast. Media faux-pas such as pull of the latest Pepsi commercial starring Kendall Jenner shows just how powerful social-media has become over the past few years.

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Pepsi Ad starring Kendall Jenner. Photo Credits: http://www.mercurynews.com

It’s inevitable that social media has to be part of your marketing strategy nowadays. In order to successfully implement social media marketing your virtual image has to become consistent, super responsive and solve problems in a timely manner due to the simple fact of how people share and consume information in this technology advanced era.

Please let me know your thoughts or any questions you might have. This is a brief recap of marketing trends to watch/follow in 2017. I hope you enjoyed this read if you did like and share with family and friends!!!

XOXO,

Dynamically Branded

Transitioning into Fall – Easy Style Tips

Even though it is still hot as hell in Texas it’s time to transition into the beautiful fall season. My must have’s are booties in the brown to nude color palette, rust colored dresses and tops as well as over-sized cardigans and button down shirts. As usual I try to use garments within a certain budget that can be mixed and matched in various ways.

1. Dig into your BOYFRIENDS’s closet

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tblmc-17-2tblmc-2-3tblmc-4-3For this outfit I chose an over-sized boyfriend style denim button down with an over-sized beige cardigan on top. Both items are by Black Kaviar which are either available online or in-store at Guns & Roses Boutique in Downtown Dallas. My distressed boyfriend jeans are from Old Navy  and my booties are from Guess. I’m usually a minimalist when it comes to jewelry but choose a gold and pearled necklace as a statement piece. Outfit styled by CatrinaTheCreative.

2. Rust and Leather are IN

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ONE Dress TWO completely different styles: Focus point of this outfit is the rust-colored body con dress, which I bought on sale for $5 at Charlotte Russe. The first look accentuates the dress with nude Aldo pumps a suede taupe jacket and a vintage nude clutch I bought from a flee market in Germany years ago. The second look is biker-chick inspired with a black faux leather jacket from Forever 21Forever 21, black Guess Stilettos and a tote bag from Black Kaviar.

All photos provided by: Demarcus Mitchell

Let me know your thoughts. Which outfit is your favorite?

XOXO,

Dynamically Branded

Where to find DESIGNER BRANDS 50%-75% off

If you have been following my blog you might have noticed that I love a great deal when it comes to shopping. I also love mixing a designer brand with vintage pieces. After being asked numerous times by followers and friends where I got my designer brands from, I decided to dedicate this post just to this topic.

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Calvin Klein Denim Wrap Dress with Zipper
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Calvin  Klein Pink Ombre Dress (Photo Credits: Jamisha Daniels)

 

I bought both Calvin Klein dresses at Ross Dress For Less they both retailed originally for $159  and I secured these two for just $49.99 each. I love Ross!!! I’ve also purchased several pairs of comfy Guess heels and booties during my shopping sprees at the discount retailer. I usually go to Ross on Tuesday or Thursday mornings when it’s not too crowded and when they just received new inventory ;-).

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Michael Kors Stretch Matte-Jersey Slide Dress 

5 years ago I bought this Michael Kors dark blue Stretch Matte-Jersey Slide Dress at an Outlet Mall in Oklahoma City. I knew back then that this would be a timeless piece that could be worn throughout all seasons over the next years. International sales of this form-flattering garment climaxed to the point that last year, the fashion label re-launched this best-selling item with a larger belt for their pre-fall collection. You can find a detailed post on Michael Kors here. The relaunched jersey dresses retail for  $1395. I’m almost afraid to write down the amount of money I invested in this piece. But it was $39. I believe the store had to get rid of their inventory for new collections and literally threw everything out. In-between seasons is also the best time to secure amazing deals!!!

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Stuart Weitzman Suede Boots

Right before New York Fashion Week I found these Stuart Weitzman Boots at Nordstrom Rack I believe I paid around $299 instead of $799. Again I purchased in-between seasons :-). Here I paired brand name boots with a $12.99 printed mini-dress from Ross.

Shop smarter not harder!!!

XOXO,

Dynamically Branded