Hallo, we’re back! With Exciting News!!!

Hey guys, what’s up? I know it has been a while since I last posted on here. But a lot has happened in the past 11 months. If you follow me on Social Media you might know that I have had a beautiful baby boy. Khai was born Sep 6th, I essentially only took off 3 weeks and was back to handling Press, VIPs, Run of Show, Sponsors and Talent on Nov 1st for one of my client’s fashion shows. All while still trying to figure out my new role as a working mom. I was honestly overwhelmed at times and felt as if I was losing myself in being a mother. I wanted to quit everything at one point but one of my dear friends advised me to just maintain what I was doing for the next 6 months and that things will level out. Thank God they did eventually! Now I’m at the point were I can finally grow my business again. I’ve learned to work more efficiently and to not stress myself out on those days I don’t get much accomplished. I have some really exciting news!!!


I will launch an Online Fashion Marketing Class this summer which will help fashion businesses reach the next level whether it’s sales, targeting, social media presence, dressing celebrities etc. There will be assignments, Q&A’s, as well as personal one on one consulting sessions with me. As an added bonus I will share my resources and invite Industry Experts such as celebrity stylists, fashion show producers and magazine editors to the class to share first hand what they are looking for when working with fashion businesses. This class is for fashion designers, stylists, fashion bloggers, fashion photographers, fashion marketers etc. We have also received many requests in regards to fashion shows and how to plan and organize them. You asked and we’ve answered with a Fashion Show Check-List which is available for sale right now! This resource will guide you from start till finish, ensure you meet your deadlines and guarantee you won’t forget anything. 

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Stay tuned for announcements and give aways. Please share and comment!!!


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Getting Ready for NYFW 2016

Photo Credits: Thomas Garza Photography

It’s that time of the year again. The biggest fashion spectacle is coming to the Big Apple. For some reason the FW showcases are more prestigious than the SS. I guess you have more fabric to create more extravagant pieces. Anyways, I’ve been planning this trip since December. It’s important to have a game plan and to maximize your time while being in the Fashion Mecca. Here is my NYFW blueprint:

1. Time: NYFW is Feb 10th – 18th I will stay 11th-16th  (I can’t stand the cold for too long :-))

Map by NYFW

2. Location: Most of the shows will take place between Midtown and Soho, so I decided to stay within this area, I won’t say exactly where but fairly to close to Washington Square Park. The best options to book a hotel room or to rent out an apartment will be found on Hotwire and AirBnB.


3. Shows: I only have 6 days to attend as many shows as possible. I am planning on attending the shows of Binzario Couture, Project Runway Star Kortu Momolu, Newcomer  Charu Lochan Dass, DVF, Elie Tahari, and Herve Leger. For more info on calendars, check out Fashion Week Online or CFDA .

4. Sightseeing: Of course, I also would love to see more of New York City this time. On my to do list are: Central Park, Ground Zero, Pizza in Staten Island, and a Broadway show.

5. Networking: The Creme de la Creme of Fashion will be in the City, networking will be therefore vital to broaden my reach and influence. Industry related happy-hours, mixers and after-parties are the places to be at in order to rub shoulders with other Fashion Professionals.

To stay updated on my status and to see if I was able check everything off my to do list, follow me on IG, Twitter and Periscope @MsLally9.


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How to get into New York Fashion Week

It’s almost about that time again. From September 10th – 17th hundreds of designers will show their never before seen Spring/Summer 2016 Collections. Lately I have been asked quite often how to get into these shows. First you have to find out the different schedules. The three largest producers of New York Fashion Week are IMG (producer of Mercedes-Benz Fashion Week), MADE, and Fashion Gallery New York. Once you determined which show you would like to attend it’s time to reach out. I don’t want to burst your bubble but it is almost impossible to attend the most prestigious shows as attendance is usually invite only. But you can always try! CFDA has an official calendar with RSVP information. Designers that have been approved by the CFDA are the ones to look out for. Their calendar is on a subscription base, but if you comment below and share my post on social media with #DynamicallyBranded I will share with you Zac Posen’s and Carolina Herrera’s RSVP info :-).

(Photo Credits: Getty Images)

So here a few tips how to get in to New York Fashion Week Shows:

1. Local Designers

Find out who in your area will be showing. Most local Designers can be contacted via social media or even by phone. They usually love it when their home base is supportive and don’t shy away from sharing  the RSVP information.

Yes, it is a very common practice during NYFW to RSVP and to await the confirmation of your request.

2. Public Relations Companies of Designers

Most designers hire public relation companies to manage all the press work and guest list, if you do a little research you will find out easily which designer is represented by which PR company. Some designers have this info even listed on their websites.

3. Producers

You can try contacting the producing company directly to learn about the RSVP email.

4. Fashion Show Crasher

This might sound funny to you, but I have heard of several people just crashing fashion shows. They find out time and location, dress up and just show up to the shows. I don’t recommend it as you could be turned away or escorted out by security but let me know if it worked for you!

I hope this gave you guys a little bit more insight about New York Fashion Week’s ins and outs.


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Fashion Week New York loses TWO Sponsors

(Photo Credits: http://www.mbfashionweek.com)

It’s official, the German luxury automobile maker Mercedes Benz has officially dropped out as New York Fashion Week’s title sponsor. Mercedes Benz has announced it will continue its efforts in supporting the fashion industry and therefore remain sponsor of Berlin’s and Sydney’s Fashion Week. The reasons behind the lost sponsorship are unconfirmed, but the absence of major design power houses such as DVF and Michael Kors in recent years may play a significant role in such matters. As a consequence there will be a small name change of the week long fashion production. After February 2015, the fashion spectacle will simply be referred to as New York Fashion Week.The traditional fashion festivities in New York won’t stop of course. CFDA and IMG (international media company and mastermind behind the international fashion spectacle) have agreed to move Fashion Week to Culture Shed downtown, but with projected construction work until 2017 another strategic move had to be executed in order secure New Yorks Fashion Week’s survival. IMG has voiced its plans to acquire long-term competitor MADE Fashion Week, which provides designers a more affordable platform to expose their creations to the New York Market. To let the numbers talk real quick: MBFW charges designers anything from $75,000 to $500,000, whereas MADE Fashion Week supplies the venue, hair, make-up, lighting and seating for free.

(Photo Credits: www.mbfashionweek.com)
(Photo Credits: http://www.mbfashionweek.com)

It seems as the bad news just keep adding up for IMG, it has been confirmed that American Express has pulled out as a sponsor as well. The recent drastic changes of New York Fashion Week’s future started with a court ruling forcing the iconic fashion event to vacate Lincoln Center. This unfortunate outcome was the result of a law suit in 2013 against the City Parks Department for “abusing” Damrosch Park which is directly connected to Lincoln Center. It is still uncertain where the Spring/Summer Fashion Week will take place at in September, but fashionistas are expressing concerns in regards of Fashion Week losing its iconic flair without Mercedes Benz and Lincoln Center being part of the equation.

What do you guys think? I would like to know your thoughts so please comment below.


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