NYFW felt Differently this Year

Granted I wasn’t sure until end of January if I was going to attend this year. So I was a little late on sending out RSVPs. But I ended up attending 3 shows and showcased at Essence Fashion House with my client Ese Azenabor which was more than enough. I was glad that all shows listed on the official calendar were at Spring Studios and not all across town as in previous years. Big trend this year was the influence of Asian designers. More and more Asian designers are trying to break through the U.S. market and have the financial & moral support from their home country. Another major change this year was the charging of an entrance fee of $550+ to the once invite-only shows. It is important to mention that only a certain amount of total seats were sold and that the majority was still invite based. NYFW can be very expensive for designers, so I understand trying to recuperate some of their investment. But some argue that this trend could destroys the industry and keep the real industry leaders away by eliminating the notion of exclusivity. Instead of selling tickets designers could reach out to corporate partners that will help offset the cost. The presence of A-List celebrities and Editors in Chief was also missing at many shows instead Reality Tv Stars and unknown influencers kept snapping selfies sitting front row this year.

The first show I attended was Randi Rahm:

Randi Rahm who’s known for providing gowns to the Bachelorette cast, presented her latest Fall/Winter Evolution Couture/INK for NYFW 2020 at the Public Hotel. Her signature gowns, many inspired by the art of tattoo, stylish party-goers in their luscious dark and gem tones reflected the mood of the evening. I believe the designer was going for a Moulin Rouge vibe but the space was very small for the number of guests in the building. There were approximately only 30 guest seated and everything seemed very unorganized. The runway was elevated in a short T-shaped layout. I’m 5’11 and wore heels so I was able to see standing but the rows behind me couldn’t see a thing. What I loved was that the runway show featured models of all ages, sizes, and gender identities. The garments were beautiful with very sleek silhouettes, high slits, mesh illusion sleeves and backs.

Photo Credits: Getty Images

The second show I attended was the Asia Fashion Collection:

An incubation project produced and supported by Vantan Inc. and PARCO, in cooperation with other Asia-based partners. AFC is passionate about widening the reach of the fashion industry by fostering the growth of the continent’s most promising up-and-coming designers. This year’s designers were KTOKA – Japan VEGAN TIGER – South Korea, ito – Japan, zizi shi – Parsons (born in China), chalisa – Thailand, SEANNUNG – Taiwan, aNANA tih sayim  – Japan

Third show and one of the most fun shows was Cynthia Rowley:

I was granted behind the scenes access and could witness the prep work of the glam team as well as get a first peek of the looks and runway production layout before the general audience. Hair was sponsored by Moroccanoil and Make-Up by Bobbi Brown. Produced by IMG Focus, models strutted up and down the U-shaped runway.

I loved the unexpected element they included in their show. They scattered models in the audience to storm the runway and shock their seat-mates. People were literally gasping with their mouths wide open.

“Airy dresses over t-shirts, feather-weight silks and cotton, a collage of spicy colors, faux fur
and suede created a season less mix of layers. While it was a mash-up of color, texture, and
print, every piece was designed with intention and is produced in limited quantities keeping
fashion’s impact on the environment in mind.” – Cynthia Rowley PR. The overall theme was very playful with a 70s flair. The models had fun, flirted with audience and photographers.

I will write about Essence Fashion House in a separate post. Until then, read, comment, and share. Would love to hear which shows you’ve attended this year!

XOXO,

Dynamically Branded

Hallo, we’re back! With Exciting News!!!

Hey guys, what’s up? I know it has been a while since I last posted on here. But a lot has happened in the past 11 months. If you follow me on Social Media you might know that I have had a beautiful baby boy. Khai was born Sep 6th, I essentially only took off 3 weeks and was back to handling Press, VIPs, Run of Show, Sponsors and Talent on Nov 1st for one of my client’s fashion shows. All while still trying to figure out my new role as a working mom. I was honestly overwhelmed at times and felt as if I was losing myself in being a mother. I wanted to quit everything at one point but one of my dear friends advised me to just maintain what I was doing for the next 6 months and that things will level out. Thank God they did eventually! Now I’m at the point were I can finally grow my business again. I’ve learned to work more efficiently and to not stress myself out on those days I don’t get much accomplished. I have some really exciting news!!!

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I will launch an Online Fashion Marketing Class this summer which will help fashion businesses reach the next level whether it’s sales, targeting, social media presence, dressing celebrities etc. There will be assignments, Q&A’s, as well as personal one on one consulting sessions with me. As an added bonus I will share my resources and invite Industry Experts such as celebrity stylists, fashion show producers and magazine editors to the class to share first hand what they are looking for when working with fashion businesses. This class is for fashion designers, stylists, fashion bloggers, fashion photographers, fashion marketers etc. We have also received many requests in regards to fashion shows and how to plan and organize them. You asked and we’ve answered with a Fashion Show Check-List which is available for sale right now! This resource will guide you from start till finish, ensure you meet your deadlines and guarantee you won’t forget anything. 

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Buy Now

Stay tuned for announcements and give aways. Please share and comment!!!

XOXO,

Dynamically Branded

Getting Ready for NYFW 2016

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Photo Credits: Thomas Garza Photography

It’s that time of the year again. The biggest fashion spectacle is coming to the Big Apple. For some reason the FW showcases are more prestigious than the SS. I guess you have more fabric to create more extravagant pieces. Anyways, I’ve been planning this trip since December. It’s important to have a game plan and to maximize your time while being in the Fashion Mecca. Here is my NYFW blueprint:

1. Time: NYFW is Feb 10th – 18th I will stay 11th-16th  (I can’t stand the cold for too long :-))

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Map by NYFW

2. Location: Most of the shows will take place between Midtown and Soho, so I decided to stay within this area, I won’t say exactly where but fairly to close to Washington Square Park. The best options to book a hotel room or to rent out an apartment will be found on Hotwire and AirBnB.

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3. Shows: I only have 6 days to attend as many shows as possible. I am planning on attending the shows of Binzario Couture, Project Runway Star Kortu Momolu, Newcomer  Charu Lochan Dass, DVF, Elie Tahari, and Herve Leger. For more info on calendars, check out Fashion Week Online or CFDA .

4. Sightseeing: Of course, I also would love to see more of New York City this time. On my to do list are: Central Park, Ground Zero, Pizza in Staten Island, and a Broadway show.

5. Networking: The Creme de la Creme of Fashion will be in the City, networking will be therefore vital to broaden my reach and influence. Industry related happy-hours, mixers and after-parties are the places to be at in order to rub shoulders with other Fashion Professionals.

To stay updated on my status and to see if I was able check everything off my to do list, follow me on IG, Twitter and Periscope @MsLally9.

XOXO,

Dynmically Branded

 

How to get into New York Fashion Week

It’s almost about that time again. From September 10th – 17th hundreds of designers will show their never before seen Spring/Summer 2016 Collections. Lately I have been asked quite often how to get into these shows. First you have to find out the different schedules. The three largest producers of New York Fashion Week are IMG (producer of Mercedes-Benz Fashion Week), MADE, and Fashion Gallery New York. Once you determined which show you would like to attend it’s time to reach out. I don’t want to burst your bubble but it is almost impossible to attend the most prestigious shows as attendance is usually invite only. But you can always try! CFDA has an official calendar with RSVP information. Designers that have been approved by the CFDA are the ones to look out for. Their calendar is on a subscription base, but if you comment below and share my post on social media with #DynamicallyBranded I will share with you Zac Posen’s and Carolina Herrera’s RSVP info :-).

(Photo Credits: Getty Images)

So here a few tips how to get in to New York Fashion Week Shows:

1. Local Designers

Find out who in your area will be showing. Most local Designers can be contacted via social media or even by phone. They usually love it when their home base is supportive and don’t shy away from sharing  the RSVP information.

Yes, it is a very common practice during NYFW to RSVP and to await the confirmation of your request.

2. Public Relations Companies of Designers

Most designers hire public relation companies to manage all the press work and guest list, if you do a little research you will find out easily which designer is represented by which PR company. Some designers have this info even listed on their websites.

3. Producers

You can try contacting the producing company directly to learn about the RSVP email.

4. Fashion Show Crasher

This might sound funny to you, but I have heard of several people just crashing fashion shows. They find out time and location, dress up and just show up to the shows. I don’t recommend it as you could be turned away or escorted out by security but let me know if it worked for you!

I hope this gave you guys a little bit more insight about New York Fashion Week’s ins and outs.

XOXO,

Dynamically Branded