Don’t miss these Events this season

Readers and followers always ask me which events are worth attending and which are a waste of time. The events listed are also a great opportunity for network and connect with the movers and shakers of specific industries.

1. Pink Pumps and Paparazzi 7:

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Photo Credits: PPP7 Website

For seven years, PPP has revolutionized the standard fashion show with its wildly popular annual soiree. Utilizing innovative venues, community partners, bold entertainment and a unique mix of haute-couture and ready-to-wear looks, Pink Pumps and Paparazzi has created a one-of-a-kind style experience for Dallas and beyond.

When: April 23rd 2017

Where: Frontiers of Flight Museum 6911 Lemmon Ave, Dallas, TX 75209

Tickets: Click here!

2. House of DIFFA Arabesque:

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Photo Credits: DIFFA Dallas Facebook

DIFFA/Dallas presents House of DIFFA 2017. This extraordinary fashion experience provides an exciting mix of philanthropy, theatrics and DIFFA/Dallas’ legendary runway production for close to 2,000 Patrons enabling grants for HIV/AIDS service organizations in North Texas. This is personally one of my favorite events my dear friend and mentor Rhonda Sargent Chambers will produce the runway production and she has always been able to impress 2000+ guests.

When: May 6th 2017

Where: Omni Dallas, 555 S Lamar St, Dallas, TX 75202

Tickets: Here!

3. 8th Annual Emmitt Smith Celebrity Golf Invitational & Gala:

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Photo Credits: emmittsmith.com

“The Emmitt Smith Celebrity Invitational golf tournament and gala, presented by title sponsor Healthcare Highways, marks its 8th year of grand-scale fundraising to directly impact the lives of thousands of North Texas children, families and their communities. The fundraising activities will begin with a Friday Night Gala presented by Albertsons/Tom Thumb, led by Honorary Chair Faye C. Briggs and Event Chairs Carmaleta Whiteley Felton and Otis Felton, at the Omni Dallas Hotel.” (www.emmittsmith.com/) This will be a star-studded charity gala with plenty of entertainment for a great cause.

When: May 12 & 13, 2017

Where: Omni Dallas 555 S Lamar St, Dallas, TX 75202 & TPC Craig Ranch 8000 Collin McKinney Pkwy, McKinney, TX 75070

Tickets: Here!

4. Blavity EmpowerHer 17 Conference:

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Photo Credits: Blavity Newsletter

Blavity, one of the top media outlets for black creatives is hosting a two day conference for influencers, digital creators and  entrepreneurs. With the motto of “living your best life” this premier events will offer sessions that range from intimate AMA discussions, fireside chats, and finding your tribe. Attendees will have the opportunity to network with like-minded young professionals as well as absorb knowledge from speakers such as Necole Kane editor in chief of XO Necole who was formerly known as Necole Bitchie.

When: June 9 & 10, 2017

Where: Venue One, 1034 West Randolph Street, Chicago, IL 60607

Tickets: Here!

5. BET Experience 2017:

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Photo Credits: bet.com

Bringing together hundreds of thousands of fans, celebrities, and thought leaders, BET Experience and the BET Awards are a whirlwind celebration of culture. The BET Experience is a mix of music, entertainment, fashion and networking every Millennial will enjoy. Whether you party it up at the free live performances in front of the Staples center, absorb knowledge  during the celebrity panels in the convention center or enjoy the actual BET awards, this 4 day experience has been an extra-ordinary festival for the past 5 years.

When: June 22 – June 25 2017

Where: LA Live (downtown LA)

Tickets: Here!

I hope after reading this you will mark a couple dates in your calendar and maybe even travel out of town to absorb new impressions and fully embrace the industry you are passionate about! Please comment and share with others!!!

XOXO,

Dynamically Branded

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Top 3 Marketing Trends to watch in 2017

After my own experience in the marketing world this yerand reading Kate Harrison‘s interview with Stacy DeBroff, CEO and founder of Influence-Central in Forbes magazine, these are definitely the Top 3 trends to watch/follow this year:

1. Experiential Marketing: Now more than ever customers want more than a great product or service, they want an outstanding experience. This is where companies have to get creative! I always love to shout out local companies that excel at this very task. My Event is The Bomb (MEITB) took the simple photo booth concept and turned it into a leaner operation physically as well as technologically advanced it with boomerang like GIFs that can be shared via social media and mobile phone. MEITB turns even the most boring party into a fun soiree.

My second example is Fluff Pop a gourmet cotton candy company that created an entire new experience with our good Ol’ cotton candy. They revamped an old school treat with a myriad of flavors (sriracha, lychee, mango just to name a few), reduced it to bite-size, and found different applications. One of those is utilizing the cotton candy as garnish for ice cream or fancy cocktails, as a sweetener for hot beverages or as a glow stick for fun parties. On top of all that Fluff Pop tastes delicious and I’m always happy to see them at parties :-).

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Different Flavors and Applicatinons of Fluff Pop. Photo Credits: Fluff Pop Instagram

2. Influencer Marketing: Consumers want to hear honest opinions from their peers or “Influencers” they value and trust. They want to relate to a real person not a supermodel or actress. Whether these opinions are always honest in another story… Especially fashion and lifestyle brands hire industry key players to promote their products. Companies that choose the right influencers (I posted here how to find the right influencer, scroll to 3.) tremendously grew their brands. Among those firms that successfully implemented influencer marketing are: Anastasia Beverly Hills, Fashion Nova, and Good American (sold $1 million in the first month). Khloe Kardashian is co-founder of Good American and she has not only utilized her high profile sisters Kim, Kourtney and Kylie to endorse her new denim line but also influential socialites, it-girls and curvy relatable women.

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Good American Squad. Good American chose brand ambassadors with great social media following. Photo Credits: Good American Instagram
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Good American Brand Ambassador and ANTM Winner Ashley Graham. Photo Credits: Good American Instagran

There is also a flip-side to this strategy unfortunately as some companies such as “Flat Tummy Tea” took their influencer program too far by overexposing their products. It has become very obvious that most of their influencers are paid to produce outstanding reviews. Consequently these type of firms lost credibility with many customers. If you have questions about influencer marketing feel free to email me or comment below.

3. Social Media: The power of social media in undeniable, it’s being used as a search engine for products & services and it re-directs the entire shopping process. In today’s day and age you can even conveniently shop directly off Instagram thanks to the Like2Buy platform and a new Instagram extension that is currently being tested with 20 retailers.

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Kate Spade’s Instagram Shop. Photo Credits: Kate Spade NY Instagram

Additionally, most customer service can be resolved on social media. Instagram, Facebook, Snapchat and Twitter also put pressure on companies on the flip side  customers feel empowered by it. There isn’t a single company on this planet that wants other customers to see a bad review or complaint. Therefore public complaints have to be dealt will diligently and fast. Media faux-pas such as pull of the latest Pepsi commercial starring Kendall Jenner shows just how powerful social-media has become over the past few years.

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Pepsi Ad starring Kendall Jenner. Photo Credits: http://www.mercurynews.com

It’s inevitable that social media has to be part of your marketing strategy nowadays. In order to successfully implement social media marketing your virtual image has to become consistent, super responsive and solve problems in a timely manner due to the simple fact of how people share and consume information in this technology advanced era.

Please let me know your thoughts or any questions you might have. This is a brief recap of marketing trends to watch/follow in 2017. I hope you enjoyed this read if you did like and share with family and friends!!!

XOXO,

Dynamically Branded

Esé Azénabor and My Refuge House celebrate strong women while fighting sex trafficking in Dallas

Esé Azénabor debuts its new collection titled Woman X Power at the brand-new Fashion Gallery on 100 Cole Street, Dallas TX 75207 in the Design District February 7th 2016.

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Fashion Designer Esé Azénabor

The designer’s inspiration for her 8th collection stemmed from observing powerful female business, industry and community leaders all across the world that give the weak a voice. My Refuge House (MRH), a non-profit that supports and empowers girls rescued from human trafficking in the Philippines, was one of Esé’s inspirations. In particular, MRH’s Director of Engagement, Kim Jones, who has devoted her time and energy into supporting the recovery of these precious girls became one of the new collection’s muses. The designer was so touched by the heart- breaking stories and the mission of Restoring One Life at a Time through MRH that she had to get involved.

 

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My Refuge House Team & Girls Photo Credits: My Refuge House Facebook

Nigeria-born Esé created the Woman X Power collection to demonstrate that strong, confident and almost-intimidating women can be sexy as well as feminine. The entire collection pays homage to women powerhouses that lay the pavement for the following generation of women leaders to come.

 

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Sneak Peek of one of the new pieces Photo Credits: Malek Photo Films

Esé Azénabor is known for its beadwork, but in this collection the envelope was pushed even further by creating 3D beadwork that will tell a story of its own. One can expect simple and clean lines. However, be prepared to gasp over beautiful green, white, gold, silver, and blush tones with some dark tones to complete the color palette. The runway show will also feature Esé’s first bridal couture collection, created after several of her bridal designs went viral on the internet.

February 7th won’t be your typical fashion show, in celebration of strong women, 30 Influencers will walk the runway to showcase that powerful women come in all shapes, sizes, and forms. These are as follows:

Esé Azénabor, Stephania Schirru, Mebrat Pahlavan, Kim Jones, Rhonda Sargent Chambers, Christine Butcher, Erika Salter, Joanne Herda, Carinthia Kishaba, Brooke Branagan, Cathy Vieth, Phyllis Comu, Jennifer Cassidy, Emily Cassidy, Hillary Kennedy, Ruqaya Hamza, Carmen Surgent, Stephanie Hollman, LeeAnne Locken, Dawn Mellon, Yana Greenstein, Melissa Rountree, Melissa Enriguez, Donna Richardson, Ilana Narosov, Jessica Chinyelu Anibowei, Tama Tran, Shabnam Pahlavan, LaToya Jones and Naila Malik.

Empress Gilbert, CEO of Expressive Geo Design will entertain the audience with her southern charm as the evening’s emcee.

Silent auction items, light bites, treats by Pudding on Smiles, and an open bar sponsored by Kruto Vodka will be available for guests to enjoy throughout the evening.

A portion of the evening’s proceeds will be donated to My Refuge House to help support their work of restoration.

Tickets can be purchased online at www.womanxpower.eventbrite.com

For press and sponsorship inquiries please email sschirru@dynamicallybpr.com

 

XOXO,

Dynamically Branded

3 Tricks to Revamp Vintage Looks

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If you have followed me for a while now you might have noticed that I love vintage and unique pieces not everyone wears. I barely follow trends and buy clothes I can mix and match frequently. I decided to revamp this fabulous vintage denim trench coat from Vintij by Marqui (my go to store for vintage) that I wore as a dress before. I accomplished this look by following these simple 3 tricks:

  1. Keep the foundation of your outfit simple. I’m wearing neutral colors such as white jeans and a nude camisole to not overshadow the denim trench coat.
  2. A popping clutch always will make your outfit appear more trendy, I love this clutch not just  for the color but also due to its versatility  (can be worn as a clutch or hand bag).

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3. Glamours looking jewelry will add elegance to the finished look.

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I paired the denim trench coat with white skinny jeans from Zara, a nude camisole from Ross, nude Stilettos from Forever 21, a popping yellow clutch from H&M, and Fashion Jewelry from my Harry Hines Connect (comment below if you want to find out more).

Some of the items from my post aren’t available anymore but below you will find similar options. Share, like and comment below!!!

(*Photo Credits: Jamisha Daniels)

XOXO,

Dynamically Branded

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Zara White Skinny Jeans
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Wanelo Denim Trench Coat

 

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Forever 21 Nude Heels

 

 

 

 

 

 

camisole
Old Navy Nude Camisole