Esé Azénabor and My Refuge House celebrate strong women while fighting sex trafficking in Dallas

Esé Azénabor debuts its new collection titled Woman X Power at the brand-new Fashion Gallery on 100 Cole Street, Dallas TX 75207 in the Design District February 7th 2016.

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Fashion Designer Esé Azénabor

The designer’s inspiration for her 8th collection stemmed from observing powerful female business, industry and community leaders all across the world that give the weak a voice. My Refuge House (MRH), a non-profit that supports and empowers girls rescued from human trafficking in the Philippines, was one of Esé’s inspirations. In particular, MRH’s Director of Engagement, Kim Jones, who has devoted her time and energy into supporting the recovery of these precious girls became one of the new collection’s muses. The designer was so touched by the heart- breaking stories and the mission of Restoring One Life at a Time through MRH that she had to get involved.

 

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My Refuge House Team & Girls Photo Credits: My Refuge House Facebook

Nigeria-born Esé created the Woman X Power collection to demonstrate that strong, confident and almost-intimidating women can be sexy as well as feminine. The entire collection pays homage to women powerhouses that lay the pavement for the following generation of women leaders to come.

 

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Sneak Peek of one of the new pieces Photo Credits: Malek Photo Films

Esé Azénabor is known for its beadwork, but in this collection the envelope was pushed even further by creating 3D beadwork that will tell a story of its own. One can expect simple and clean lines. However, be prepared to gasp over beautiful green, white, gold, silver, and blush tones with some dark tones to complete the color palette. The runway show will also feature Esé’s first bridal couture collection, created after several of her bridal designs went viral on the internet.

February 7th won’t be your typical fashion show, in celebration of strong women, 30 Influencers will walk the runway to showcase that powerful women come in all shapes, sizes, and forms. These are as follows:

Esé Azénabor, Stephania Schirru, Mebrat Pahlavan, Kim Jones, Rhonda Sargent Chambers, Christine Butcher, Erika Salter, Joanne Herda, Carinthia Kishaba, Brooke Branagan, Cathy Vieth, Phyllis Comu, Jennifer Cassidy, Emily Cassidy, Hillary Kennedy, Ruqaya Hamza, Carmen Surgent, Stephanie Hollman, LeeAnne Locken, Dawn Mellon, Yana Greenstein, Melissa Rountree, Melissa Enriguez, Donna Richardson, Ilana Narosov, Jessica Chinyelu Anibowei, Tama Tran, Shabnam Pahlavan, LaToya Jones and Naila Malik.

Empress Gilbert, CEO of Expressive Geo Design will entertain the audience with her southern charm as the evening’s emcee.

Silent auction items, light bites, treats by Pudding on Smiles, and an open bar sponsored by Kruto Vodka will be available for guests to enjoy throughout the evening.

A portion of the evening’s proceeds will be donated to My Refuge House to help support their work of restoration.

Tickets can be purchased online at www.womanxpower.eventbrite.com

For press and sponsorship inquiries please email sschirru@dynamicallybpr.com

 

XOXO,

Dynamically Branded

3 Tricks to Revamp Vintage Looks

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If you have followed me for a while now you might have noticed that I love vintage and unique pieces not everyone wears. I barely follow trends and buy clothes I can mix and match frequently. I decided to revamp this fabulous vintage denim trench coat from Vintij by Marqui (my go to store for vintage) that I wore as a dress before. I accomplished this look by following these simple 3 tricks:

  1. Keep the foundation of your outfit simple. I’m wearing neutral colors such as white jeans and a nude camisole to not overshadow the denim trench coat.
  2. A popping clutch always will make your outfit appear more trendy, I love this clutch not just  for the color but also due to its versatility  (can be worn as a clutch or hand bag).

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3. Glamours looking jewelry will add elegance to the finished look.

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I paired the denim trench coat with white skinny jeans from Zara, a nude camisole from Ross, nude Stilettos from Forever 21, a popping yellow clutch from H&M, and Fashion Jewelry from my Harry Hines Connect (comment below if you want to find out more).

Some of the items from my post aren’t available anymore but below you will find similar options. Share, like and comment below!!!

(*Photo Credits: Jamisha Daniels)

XOXO,

Dynamically Branded

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Zara White Skinny Jeans
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Wanelo Denim Trench Coat

 

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Forever 21 Nude Heels

 

 

 

 

 

 

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Old Navy Nude Camisole

5 Lessons I learned from the Fashion Industry This Year

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This year has been a very eventful and wisdom packed year in my fashion world. I was blessed enough to participate in 2 New York Fashion Weeks with Esé Azénabor was a driving force getting the brand into stores across the U.S. and across the globe, helped forming the brand’s identity through a variety of marketing activities, took charge of all special events and fashion shows and was/am constantly on the look out for opportunities and strategic partnership that will elevate the brand to the next level. Further I became an active part of Lifestyle Magazine Cosign Magazine as fashion director and learned more about the editorial side of the fashion business. These are the following lessons I learned:

 1. If you don’t have your stuff together you are getting LEFT BEHIND!

With stuff I mean look books/line sheet, professional logos and website. Social media is also becoming more and more important. If you have a business profile keep it business and update it on a regular basis. Provide extra value such as styling ideas, what kind of fabric or special techniques are being used to create the garments etc. Don’t post too much personal content and keep the selfies to a minimum unless you are the face of the brand. Also use a business email and NOT a gmail or yahoo account. The first impression is crucial in the fashion industry. Second chances don’t happened very often. Take the time to get everything in order.

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2. In Fashion you have to plan 2 years in advance

Woah 2 years? Yes, get at least a road map of what you have to accomplish in the upcoming 2 years. The fashion life cycle is very short-lived 3 months the longest. Designers are working on Fall Winter Collections 2016 right now and most buyers have completed their Spring Summer Collection 2016 shopping. But keep in mind that designers don’t only have to work on a new collection but also on setting up a photo shoot, look book, marketing campaign, fashion show and trade show all while also operating their daily business. I hope it becomes clear now why it is so important to plan a head of time and to create a calendar with deadlines. If you don’t have a team, now it’s time to start recruiting as it will be impossible to take over all these tasks by yourself. Comment below if you need help finding the right people. MS word offers great templates for project management plans as shown below.

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3. If you want to learn about Fashion you have to be in the midst of Fashion

Honestly, I hated going to social events to “network” and small talk. It appeared fake to me. But I have learned to keep an open mind and my own authenticity. I can read people very well so if I got a hint of BS I simply stayed away from those people. By attending industry related events I got to know great fashion influencers, learned more about the fashion industry and have found a group of people I can turn to for any kind of advice. I will update my calendar next week so you guys can attend all these fabulous fashion events.

4. Everyone is faking it to a certain extent

Everyone is always doing fabulous in the fashion industry, whether facing bankruptcy, decreased sales, or sitting on 2 seasons of inventory. Very few are willing to open up about their mistakes and tragedies. I understand that the dream has to be kept alive but I also believe more designers could actually help each other if they shared their obstacles and found solutions together. That’s why I love Diane von Furstenberg‘s book “The Woman I wanted to be” she just tells it all! I pokered very high myself, I didn’t know anything about fashion sales when I accepted the position of sales rep. She just had heard about my great work ethic and was given a recommendation from one of mentors. I read books, listened to podcasts, took seminars and eventually figured it out in a very short time. My position evolved beyond sales now and it was and still is my passion and drive that kept me focus.

5. Fashion is like marriage and divorce isn’t an option!

You have to move on quickly when things don’t turn out as planned. Don’t dwell on the past but keep a positive mindset. Be prepared for many sleepless nights, especially before presentations, fashion shows, or store launches. I sent emails and was on the phone for 3 months straight before even receiving a response from a store about carrying the collection. Yes it was frustrating but I didn’t give up. I tried to understand the industry better and found out it takes 7 contacts of communication before I can even expect an answer and that right after fashion week is the peek buying season. So I started building rapport and got on their map before those season. After 3 months of trying to get in contact it took another month to solidify the orders. I developed an efficient strategy how to get into stores. Success doesn’t happen over night and if it was easy everyone would do it!

Comment or email me if you have any questions!

XOXO,

Dynamically Branded